The priority for CIOs is to become a senior business management adviser, genuinely position IT as an integral and inseparable part of the digital business.
With the consumerization of IT and other emerging digital technology trends such as Cloud, mobile, social and analytics, the role of IT is at the inflection point to go digital. IT shouldn’t be just satisfied with the surviving mode, it has to be thriving, and the CIO role is also changing from an infrastructure IT manager to 'keep the light on' to a wise business strategist/solution advisor/consultant to create value for the organization and make leadership influence across functions and beyond.
From the cost center to value creator: CIOs should spend more time with their business peers to understand the added value IT systems are providing to the company. "Keeping the lights on" is fundamental, but CIOs should spend less time on firefighting issue or exception management and more time on routine and strategy management. Routinization, when all or most of the processes and situations are formalized and documented, and teams work in accordance with clear and comprehensive instructions, and the manager deals with only some outstanding exceptions is the most efficient style of management.

CIOs have to bridge the communication gaps: Most of the business executives have no idea how complicated corporate technology is. They don’t have to understand how complex the IT system is. Most CIOs don't know how to sell the value of what their teams deliver. Ineffective communication happens when a CIO has one way of thinking and other execs think in a different way. Most CIOs come up through the ranks on the technical side and think differently than the other executives – In many ways, they speak a different language with a different way of thinking. The question is not only how to deliver the message but also what message to deliver. If a CIO sees issues or opportunity he/she shall deliver a message to the colleagues on C-level and convince them to support his/her idea. In the case of competition for resources, that competition shall be for the company benefit, not the CIO benefit.

CIOs as senior advisors and consultants: That role is similar to strategy management adviser in the digital era. It is expected that CIOs will look at business and management components of the enterprise and improve them with IT. The problem here is CIOs, like other management roles as well, for quite a long time not doing strategic management which includes "selling." The challenge is how to spend much less time keeping the lights on and much more time working with the business units. CIOs can identify and propose business development/ improvement ideas if CIOs can do that on a regular basis, that would help to improve IT maturity, to be able to do that, CIOs, as well as other executives, should have time for strategy management while now most of the time is spent on exception management. That is one of the key goals of the enterprise and IT optimization.
The priority for CIOs is to genuinely position IT as an integral and inseparable part of the business. CIOs need to lead the department so that every level of the organization has great working relationships with the IT teams. With these in place, the CIO needs to transform from a technology manager into a business leader, and from a technical manager to a strategic adviser.
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