
A measurement system is a necessary foundation for continuous improvement: Metrics can help you get some objective perspectives on what you are trying to manage, but they need to be crafted and interpreted well. All stakeholders may not be in a position to visit the team or talk to team members, so the right metrics can be helpful is to track progress in an improvement initiative. Another reason to use metrics is to help stakeholders understand what is going on. Without measurements, it can be hard to tell whether attempted improvements make the situation better or worse. If your team or organization doesn't have a preferably simple way of figuring out whether over a short span of time your work is better than in the previous period and created more/enough value for the end-users, how will you reason about where to invest in improving? The right metric is requested in the right context but without any explanation of why it is requested, without concern for whether the gathering is onerous, or without concern for whether there is a better or easier way to gather metric that achieves the same goal, the measurement can easily go wrong.
S.M.A.R.T goals are more as a guide based on meeting the five criteria-specific, measurable, attainable, relevant and timely: Businesses need to avoid vanity metrics and really focus on key metrics that correlate to better business outcomes. Managing performance and improving IT reputation means understanding results, setting metrics, fixing plans, and making decisions to ensure the strategic goals are on the right track to get implemented, and communicated effectively at the different level of the business. The SMART framework is helpful, but be cautious about setting goals which are really valid. First, measure the right things; then measure them right. The strategy stems from long-term goals and results in annual objectives aligned with the strategy. Annual objectives start with the executives choosing a few key initiatives, understanding their interdependency, and driving them down the line. S.M.A.R.T goals work better as a post evaluation tool. Coming up with one to three major aims/goals that everyone understands and agrees upon is key.

It is not the measurement that is important; it is what you do with the data obtained from the measurement. Always keep in mind, people matter, achieve progresses by measuring the key objectives for all your team members in a mix of team and individual objectives, and highlight examples of progress and performance you want to encourage.
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