Von
Clausewitz's book On War is a classic, he had career in the Prussian army, and
served in a number of major campaigns, he was a thinker and philosopher who
studied war to with in-depth knowledge that no one else had ever done before.
He also believed that war was more like business. As he points out, both war
and business involve the clash of interests, although one obviously results in
lots of bloodshed, the other lots of logistics, that’s why his insight and strategy also
significantly influence modern business.
Here are
five principles the business can learn from Clauswitz’s strategy:
1. Principle of Plan Well with Simplicity
Prepare clear, uncomplicated plans
and concise orders to ensure thorough understanding.
Von Clausewitz was a great fan of planning and
believed that war plans should cover every aspect of conflict, weaving them
into a single operation with an ultimate objective. In his view, no one should
start a war without fully understanding what they intended to achieve by it
(the political purpose) and how they intended to conduct it (the operational
objective).
Same as
running business or project, good planning is half of success. Always start
with strategic planning with clear goal and value proposition, following a series of cohesive actions to
execute it.
2. Principle of Unity of Command
For every objective, seek unity of
command and unity of effort
Von
Clausewitz discusses the importance of the unification of forces in time. His
main argument is actually quite simple and focuses on whether it's best to
throw all your men into an engagement at once or hold some back ready to join
when really needed. In his view it is far better to apply all your forces
simultaneously: their effectiveness will be far greater because everything can
be concentrated in a single action in a single moment in time.
Same
principles fit for business, keep focus, stay hungry. It’s critical to well integrate the best
talent, the effective process and the latest technology seamlessly &
synchronously to achieve high-performance result.
3. Principle of Historical Examples
The historical examples provide the
best kind of proof in the study of war.
Von
Clausewitz was emphatic in his view that historical examples provide the best
kind of proof in the study of war. He cites four key uses of historical
examples. First, they may be used as an illustration of an idea; second, they serve to show the
best practice of an idea; third, they can prove the possibility of an effect, and finally, they may be
used to develop theory. But he goes
on to warn of the dangers too, such as only using those examples supporting a
particular opinion.
Von
Clausewitz also recognize the root cause of both success and failure is an
essential skill if you are to remain successful and avoid the mistakes of the
past. It worthes the effort to find out why something succeeds or fails by
investigating the underlying factors and behaviors of those involved.
Same principles can be practical for the
business, always learn from other’s million dollar mistation, brekdown the
problem and solve it via analytics and logic step, also can develop the new
knowledge and theory via the experiences.
4. The Number Effect
It's crucial to use the superiority
of numbers to good effect.
When von
Clausewitz discusses the effect which superiority of numbers has on war, he
does so only on the basis of having stripped out all the other factors
associated with strategy and tactics first. His argument is that without a good
strategy and excellent tactics, we are left with nothing more than a shapeless
battle in which the only distinguishing factor is the number of troops on
either side. He also points out that having more men may ultimately contribute
very little to the outcome of an engagement and will only do so if the numbers
are great enough to counterbalance the strategy and tactics of their opponents.
In other words, although it is essential to field as large a force as possible,
it's crucial to use the superiority of numbers to good effect.
Business
need adopt the same principle Von Clausewitz discovered: It can be very big,
and it can be beautiful, but when it comes to the numbers game, the question
is: are you using your resources wisely?
5. System Thinking
The truth is: we are part of a wider
system that controls us more than we could ever know.
In many
ways, von Clausewitz was ahead of his time, but there was one area in
particular where he was light years ahead: systems
thinking. Although systems theory as we know it today had yet to be defined
or articulated, von Clausewitz understood war was not an isolated act. In his
view, opponents in war could not regard each other as abstract entities; they
were part of a wider system that included individual behaviour as well as
politics. As a result, it was a relatively straightforward process to
understand and model the motives of a potential enemy; all you had to do was
observe. And because war was part of a larger ‘system’, it rarely broke out
spontaneously nor could it spread instantaneously.
The
principle is extremely practical at today’s over-complex and hyper-competitive
global business environment, business can no longer survive in its own four
wall surroundings, it need shape the
new eco-system to compete and collaborate at the same time, it also need craft
the new busienss model via systematic thinking and holistic view. Its value
chains are cross-industrial, cross-cultural silos, its influences are global
and amplified via digital fabric.
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