Customer Experience is about the Moment of Truth and Defined by the Touch Points.
Improving customer experience (CX) is a strategic focus for any customer-centric business now, CX is a customer perception about how they interact with a business. what’re differences between customer experience and brand experience though, and how to improve CX maturity level?
- Optimized level. The designer is an integral part of a product team and deeply integrates design into other product development tasks and processes. It means organizations accomplished most of what you can reasonably do with respect to building your organizational CX capability in the subject area and are in a state of continuous improvement/measurement