Digital transformation is not just a one-dimensional technology upgrade, but a multidirectional business exploration to get the organization digital ready.
Customer focus: Understand the target market, their needs, and their purchasing behavior is crucial. Businesses should know who the market segment is, what they buy and why, and how, when, and where they make purchases.
Agility: Be able to adjust to governmental, economic, and social influences is essential in the marketing process.
Innovation: Encourage a culture of innovation, supported by leadership and resource allocation, can lead to greater efficiency and productivity.
Innovation involves creating new ways of doing things, whether concrete or abstract, and should be evaluated on its merits through empirical observation and testing.
Efficiency: Streamline supply chains, adopting new technologies, reducing waste, and collaborating closely with suppliers are important for competitive advantage.
Data-driven decision making: Use data and information acquired from both inside and outside the organization to support decision-making is crucial. Business intelligence and analytics applications can help analyze data and discover patterns for better decisions.
Managing resistance to change requires leaders to understand the organization's culture, address the underlying assumptions guiding behavior, and promote adaptability.
Key principles for leaders to manage resistance to change:
Understanding Organizational Culture: Recognize that an organization's culture consists of patterns of assumptions that lead to established behaviors. These assumptions may be unconscious but significantly shape organizational behavior.
Promoting Agility: Encourage organizational agility to adapt to rapid technological changes. This may require cultural changes, and leaders need to recognize and understand the basic assumptions that guide behavior within the organization.
Addressing Uncertainty: Be aware that individuals tend to continue doing what they already know. Routines frame experiences and reduce uncertainty, but they can also create inertia. Leaders should address this by helping individuals adapt their routines to new circumstances.
Transformational change involves a complete end-to-end change, including organizational culture. Digital transformation is not just a one-dimensional technology upgrade, but a multidirectional business exploration to get the organization digital ready.
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