EA is philosophical, systematic, linguistic, scientific, artistic.
When you propose an EA initiative to the C-level executives who look at how the EA initiative will contribute to the bottom line or even top-line growth. So how would one go about justifying the costs for such an initiative when you cannot measure the intangible benefits?
The value proposition EA is about improving the medium to long term performance of
an enterprise: The first stage is to define the boundary of the
enterprise in question, which could be anything from a transformation program
to a complete multi-national enterprise. The next stage is to define the degree
and nature of any medium-term performance improvement needed. If the
performance of the enterprise is going to be good enough in the medium term,
then there is no business case for Enterprise Architecture
EA is a management philosophy
more than anything else: If senior management holds to a philosophy that
planning things is better than reacting to them, they will see the benefits of
EA. Since EA is the enterprise-wide architecture, watch for benefits from the rationalization of resources, streamlined operation, and alignment of resources
to operation and strategic planning, faster understanding of the enterprise,
common vocabulary, the realization of vision and objectives.
EA by itself is a
philosophy, but you can do a cost-benefit analysis for EA when it comes to EA
specific initiatives: The cost-benefit would be done for things such as
admin costs for meetings, design/ modeling, and then figured as a function of a
cost-benefit analysis of infrastructure projects that come about as a result of
the EA taking a pragmatic approach. You
have to instill the philosophy first, then you can go about building the
infrastructure, otherwise you get the same mess as you had before. The important thing is not to look at EA as a project, but rather a driver of
initiatives with common appeal across the organization.
EA is an indirect
value proposition in the same way that a strategic planning group is and
thus, any ROI or Cost/Benefit analysis is extremely difficult. Architecture aids in the
transformation from strategy to plan and acts as an assurance of the quality of
the strategy and contributes to improved quality of the plan - the higher
likelihood of success, lower risk of failure, earlier delivery of
outcomes. Statistically, more than two-third of business strategies are
not successfully implemented. EA contributes to increased success rates.
Steer the program to drive maximum benefits: EA as a type of upfront analysis would not only let you measure the impact of EA, it would also help you steer the program to drive maximum benefits in the right direction. Then by factoring some assumptions from risk/rework reduction into NPV/probabilities approach, it should be possible to illustrate the costs and benefits that might have been achievable on past projects with different approaches to planning. Applying the insight gained from this exercise would then allow a reasonable degree of confidence in the order of magnitude of benefits achievable by using an EA approach on future propositions.
C-Levels want to hear
about customer value proposition or business value proposition: When you
think of intangibly specific value proposition gets replaced by probabilities (you
have a 30% probability of seeing a $2.1 million NPV over 5 years, with a 5%
chance of $-25,000 NPV, and a 67% chance of seeing a $600k NPV). Each
intangible can be assigned an estimated probability that it will affect one or
more tangible, which you can then use to derive these types of summary
statistics. If you want to get really ambitious, you might use a Monte Carlo analysis to generate those statistics
EA is an integrative philosophy intended to give better survival attributes to the organization: The biggest challenge
with evaluating the ROI of Enterprise
Architecture comes from the difference in time scale between EA decisions and
measurable changes in EA derived
actions. This state exists because of three elements, one of which is
the time it takes between EA efforts and the results. The other two include the
fact that people seldom follow the plan, and that if someone actually follows
the plan there is no way to attribute success or failure to any element in the plan. EA is an integrative philosophy
intended to give better survival attributes to the organization (that is better
sustainability and growth). An EA driven change is systemic (affects many
interdependent parts) and, as such, costly when compared with single-purpose
local poking.
The primary benefits of EA are risk mitigation and cost avoidance: Although cost-benefit
analysis for EA is difficult to perform, it is much easier to perform if you have a project that has at least
implemented aspects of EA as well as projects that have not. A similar
example would be what's the cost-benefit analysis of using an architect, who has been able to show a benefit when you have implemented EA especially showing how
projects are able to meet budget and schedule, which in the end the C-suite is
most concerned. The primary benefits
of EA are risk mitigation and cost avoidance. It is like any planning activity.
The benefits are reduced rework, etc.
EA's "promotion
technique": The simplest way to "sell" EA is to do it in an
incremental fashion and in a manner where there are clear deliverables with the clear value being added. It is reasonably feasible to be adding value to
virtually every enterprise encounter. More often than not, this is through a focus on the core process, the outcomes
required of the process and the changed capabilities which will support the realization of the outcomes being sought. However,
the narrower the time and scope window of evaluation, the lesser the visibility
of the EA ROI is. In architecture there is intuition; this is why it is
related to both science and art.
EA as an answer to the enterprise's needs which are the result of problems and pain points. So you may
look at benefits in problem-solving. Benefits can be counted only in connection
with proper organization. Looking for universal value is seeking of Holy
Grail. You need also to remember that EA is not a one-time action that solves the problem, it is building capabilities that are leveling organization to a higher
level of management. So check what assets will you provide and look at what will
be benefits - ROA. It may be seen in the better decision process, risk avoidance
... And the last thing - adjust the chosen benefits to decision-maker. Even the highest ROI may not give
you a "GO" decision if the solved problem won't be the concern.
Either EA as philosophy or practice, the ‘ivory tower’
approach is no longer fit for the rapidly changing, doing EA with justified cost-benefit analytics is not only necessary but also imperative. Actions speak
louder than words. Leading by example is powerful. Practicing what you preach
is essential.
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