EA is Philosophical, Systematic, Linguistic, Scientific, Artistic, Can you Measure such Paradox?
Not being able to provide a clear value proposition is big hurdle for EA to clear and get the credibility to be able to make a difference within an organization. When you propose an EA initiative to the C-level executives who look at how the EA initiative will contribute to the bottom line or even top line growth. So how would one go about justifying the costs for such an initiative when you cannot measure the intangible benefits?
EA as type of upfront analysis would not only let you measure the impact of EA, it would also help you steer the program to drive maximum benefits in the right direction. Then by factoring some assumptions from risk / rework reduction into NPV / probabilities approach, it should be possible to illustrate the costs and benefits that might have been achievable on past projects with different approaches to planning. Applying the insight gained from this exercise would then allow a reasonable degree of confidence in the order of magnitude of benefits achievable by using an EA approach on future propositions.