The term "User Experience Design" in digital product development is a full lifecycle of research - define - design - prototype - iterate - test. The specific roles that align to these functions could be anything from user researcher, specialist, graphic designer, art director, content strategist, interaction designer, front-end developer, etc. UX Generalist is a designer who understands this cycle and can contribute at any phase. It's the T-shaped people things - The digital talent should all be generalists with a specialism!
UX is about in-between skills. The ability to understand processes and the workflows makes these processes function smoothly for both provider and user. Particularly in this day of age where online is about seamless movement between a combination of tools and services. Knowing tools and processes is good, but the ability to effectively solve problems and teach others how to do the same is the ultimate reason to work in the field of UX Design. The core of experience design is using process and contextual inquiry to gain perspective, which then allows you to simplify the journey and add weight to the remaining emotional fulcrum points. Key words here are: PERSPECTIVE and SIMPLIFICATION. The core of Customer Experience design is PERSPECTIVE: The core of front-end development is a hybrid between the elegance of expression, efficiency, and perfectionism. Iteration in development is a very different task from iteration in experience design.A generalist still has specialism. You may be knowledgeable about a lot of subjects, but there will always be something you're really good at. In turn, it's this overlap of your strengths that creates specialism that others don't have. If you are a broadly thinking person and like to consider yourself as a generalist, try to develop a helicopter perspective and you will be asked to give advice as soon as the "specialists" have come up with something which looks good from a very close distance but misses the general problem because he/she is just a specialist. The problem is: to be a good generalist you will need quite some knowledge of quite some fields.
UX is not just a single business or technical project, it is an important element of your digital strategy, from research to planning; from multi-lenses inquiries to multiple-stage reviews; from visual arts to wireframes, it is not just about a user interface, but an end-to-end” customer experience and about your brand and competency. So UX designer needs to have ‘T-Shaped’ talent.