Sunday, February 21, 2016

Digital Master Tuning #132: Three Digital Effects to Catalyze Business Maturity

The multidimensional digital effects provide impressive advantages in term of the speed of delivery, the quality of information for decision making, and the wisdom of digital workforce.

Digital transformation represents the next stage of business maturity which will improve how the enterprise works and interact with its ecosystem, with the customer at the center of its focus. Digital becomes the very fabric of the modern business, being outside-in and customer-centric is the new mantra for forward-looking digital organizations today. So how can businesses amplify positive digital effects and grow into the high-performing Digital Master?


The brand recognitionSpeed matters for everyone. The speed to market, the speed of change, the speed of operations. The unprecedented opportunities brought by digital technologies and internet speed can lift up a fast growing business promptly, but the inevitable digital disruptions can ruin the brand image of a well-established organization almost overnight. The functional and business borders are blurring at the digital era, hence, consistency remains a favorite mantra for management. Consistency facilitates efficiencies in operations and the ability to deliver a shared brand promise across service, sector, and national boundaries. They are externally focused on value-creation and opportunity. They place more emphasis on customer segmentation and market analysis. One of the major drivers of change continues to be the impact of technology. Digital technology now allows for both more focused communication and consequent customization than ever before. It's crucial to finding the right balance. The digital masters know the difference between eliminating waste and simply cutting cost. Low costs do not automatically translate into high profits. The best-performing companies not only understand what drives cost but, more importantly, understand how that spending creates value. They are getting closer to customers’ need, also looking beyond today’s solution, to build a consistent brand reputation.


The Culture of analytics: Digital means the abundance of data and the richness of information. The analytics, especially around user experience and performance analytics, is gaining ground, Your competitive advantage via data acquisition exists only so long as you can stay ahead of the bulk of the competition, and is inherently unsustainable; An analytical culture is a glue to make your data-driven, customer-centric strategy stick. However, analytics is and never was a magic wand anyway, it is just another way to take an informed decision. Data is like the raw diamond, raw diamonds get their use when becoming treated, processed into industrial diamonds. Only treatment makes them valuable, able to serve a purpose - help to make more effective decisions to create better business values. A culture that embraces analysis and is willing to change course based on its analysis is extremely difficult to either create or replicate, but that is where you're most likely to find a sustainable competitive advantage.


The wisdom of digital workforce: A professional is someone who has a high level of maturity and treats everyone as a human being. Being a digital professional doesn't just mean the face you post at work or the talk you have in the meeting. It’s more about the consistent image you deliver about being who you are or the mentality you have in or out of working hours. It becomes a life attitude. Being a digital professional means consistency. At the dawn of digital age, the bar is actually raised higher either being a digital leader or being a digital professional. Because, nowadays, the line between our professional life and personal life is blurring, thanks for the technology to make everything so transparent. Being a digital professional means the high level of maturity. Maturity and humane attitude are necessary qualities of any good human being, including professionals. The advanced digital workforce continues to depoliticize working culture, dismantle bureaucracy, solve business problems via multi-dimensional thinking & multiple choice of solutions, think out of the box, pack it in a new box which then creates a new innovative idea. As our digitized world becomes hyper-connected, over-complex and interdependent, a digital professional is a person who is thinking independently with the capability to make a good judgment, who is clear about his/her responsibility and added value in the organization and the world, who has the expertise and integrity to substantiate what he/she stands for, who works according to the principles, but with the courage to break the rule, if it’s out of date.


The multidimensional digital effects provide impressive advantages in term of the speed of delivery, the quality of information for decision making, and the wisdom of digital workforces. High performers -The Digital Masters understand what drives cost and what drives value, and they have both vision and passion, capability and capacity entering into the new world of the business - fast, always on, highly connected and hyper-competitive.

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