Your brand is just like the clothes of your character, needs to be bright, but not flamboyant; nature and delightful.
"Digital Master” is a series of guidebooks (28 + books) to perceive the multi-faceted impact digital is making to the businesses and society, help forward-thinking organizations navigate through the journey in a systematic way, and avoid “rogue digital.” It perceives the emergent trends of digital leadership, provides advice on how to run a digital organization to unleash its full potential and improve agility, maturity, and provide insight about Change Management. It also instructs the digital workforce on how to shape a game-changing digital mindset and build the right set of digital capabilities to compete for the future. Here is a set of “Branding” quotes in “Digital Master.”
1 A personal brand is the total experience of others capturing the “Yourness” of you on who you are and what you represent as an individual; as a leader.
2 The business goal of corporate branding is to have all (if possible) audiences at every level of enterprise weighed-in with delight. And don’t forget to train the staff, they are the brand ambassadors.
3 Personal branding is the well-blended leadership traits of substance and style, it’s like a business brand, your true quality and usefulness to society, are the determinants;
4 Personal branding is to discover your strength, your belief, even it's unconventional, controversial or risky, but the value of your leadership brand is uniqueness.
5 The consistency of connecting dots needs to be in the practice of many great values, highlight some unique and outstanding ones as a brand and a personal tagline.
6 Your brand is just like the clothes of your character, needs to be bright, but not flamboyant; nature and delightful.
7 Your personal brand should reflect the "substance" of you, and your style, your value and your taste. However, sometimes, the brand just like gift wrapping paper, can't tell what's inside.
8 It is not necessarily an easy task to "brand" one's authentic self in a competitive and seemingly unforgiving market-driven environment. A good brand starts with the person being absolutely clear about who they are, what they do, who they will do it for, and crystal clarity about what value they will bring to the table.
9 Noticing the difference between personal branding and negative style of self-promotion: Why some types of self-promotion are negative, such as: being the smartest person in the room, taking the credit, not the blame, or competing for everything, etc. perhaps it is due to the ego, superficial-ism or lack of empathy.
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