Innovativeinterface

Interfacing, not interfering, and understanding context is often the important step in framing, creating the relevant context to make a more lasting solution.

With blurred territories and abundant information, the ecosystem is complex and volatile, and the digital era implies hyper-connectivity and interdependence. Either for solving complex business problems or running a successful business, “interface” personas are in demand to bridge multitude of differences, facilitate cross boundary communication, lubricate business relationships, and improve organizational effectiveness and innovativeness.

Cross functional interface: Many companies live in the survival mode with a silo mentality, there’s friction that slows down information or idea flow across the functional boundary; impedes business change and stifles innovation. Nevertheless, the business is inextricably connected with technology, and the functional barriers are starting to weaken. The business, large or small, has to ensure that the business dialogue is relevant when people can understand what is communicated and are able to convert it into action or expertise, highlighting responsibility and enhancing accountability.

A highly effective organization must adapt to the marketing volatility, nurture a healthy business ecosystem with information exponentiality. The company across the industry needs to develop the appropriate interface between business, vendors and consumer groups to foster open, global and community innovation and commerce, enhance mutual understanding, build common ground to coordinate and co-solve business problems collaboratively. The ideal business leaders or professionals as interface personas should be the specialized generalist to practice expert power for connecting the minds, improving business openness & transparency, communication empathy and effectiveness, delivering advanced coordination across business entities and borders to address rising complexity.

User interface: Digital is the age of people centricity. It’s important to improve user interface intuition and optimize customer experience & satisfaction. The matter of fact is that customer experience comes from all touchpoints, yet industrial organizations are structured by departments and it hinders the company’s ability to create people-centric business value. Achieving people-centricity is not a work of a specific department, but a collaborative effort of the entire company. Therefore, it’s important to give the user the ability to interact with the process wherever they are, as well as cultivate the user interface personal role in guiding and performing work, and harnessing multidisciplinary collaboration.

No matter which models do you adopt, to incorporate user interfaces inside an organization successfully, you have to work on different levels, management has to understand the value to become supportive, the teams need to understand, to be able to work effectively together. The user interface persona roles are inquisitive, intuitive, and interdisciplinary, asking great questions to clarify confusions such as: What is important for improving the user experience? Is the new solution providing new features but involving more complexity? Is it the teamwork to design the great user interface based on well-defined principles or do you have to count on the individual talented UI designers to convey the art? The human-centered design begins from deep empathy and in-depth understanding of needs and motivations of people from different perspectives and applying design to increase the level of empathy in building a people centric organization.

Culture interface: Culture is the combined assumptions, beliefs, values and patterns of behavior that are shared by members of an organization. Culture plays a major role in the success or failure of digital transformation, and it is the key to success or failure of any transformational initiatives. Culture brings speed to market, competitive advantage and defines your brand. However, in many companies, there are culture frictions around the business hierarchy. When different shareholders holding their own subgroup cultures push the business to different directions, change gets stuck and business transformation is stalled. Thus, culture interface role is in demand to look at culture through the lens of people's interactions with one another in order to read business sentiment clearly, inspect culture or subcultures via value, innovation, performance, lens, strengthen the link between culture and strategy management, integrate and glue up a strong business brand.

Culture is the pathway to change and business transformation. Corporate culture can be linked to things that people value. Some value innovations, some believe in driving profits, some are people-centric, and so on. By adapting or influencing the corporate culture, it is easier to get a complex set of stakeholders to agree to move forward, commit resources, put business initiatives on specific roadmaps, etc. Culture interface leaders or professionals have determination, dedication, motivation, passion, to integrate a process of gratitude, inspiration, inclusion, value-proposition, to make a significant influence on leading culture change courageously.

Digital means holism and interconnectivity. Connectivity is the “nature” of today’s organization, and hyperconnectivity is the symbol of digital maturity. Interfacing, not interfering, and understanding context is often the important step in framing, creating the relevant context to make a more lasting solution - without it, you are working without any boundaries. The goal is to ensure that the business as a whole is superior to the sum of pieces; and people are the center of the business.

Posted in: culture Master,Innovation,Talent Master