If you want to be an "innovative organization," you reset your culture to harness changes, and you reshape your business structure to match your current stack rank of areas where innovation will reap the most significant benefit.
Resetting culture in transformative innovation involves recognizing the existing organizational culture, understanding its strengths and weaknesses, and actively shaping it to support innovation.
Key considerations for resetting culture: Acknowledge the existing culture; recognize the patterns of basic underlying assumptions that guide behavior in an organization. Address strong cultures; be aware that negative cultures can inhibit organizational transformation if flexibility and adaptation are needed. Organizations need to be agile and able to adjust to rapid technological change.
Inclusion & Innovation: Encourage a diversity of perspectives and empower all individuals to make significant contributions. Ensure the institution reflects the broader community. Establish practices and policies that ensure an individual’s identity does not predict their outcomes, eliminating systemic barriers. Encourage Experimentation, be able to experiment with different ways of doing things, understanding that not all experiments would be successful.
Support from Leadership: Top management must support innovation and provide leadership in this area. Recognize and reward individuals who push for innovation. Dedicate resources specifically to innovation. Streamline communication, ensure bureaucratic layers are closely connected so innovations can be easily communicated and implemented. Evaluate the usefulness of new ideas through empirical observation and testing, rather than relying on trendy solutions.
In the context of breakthrough innovation, this could mean that the process involves various perspectives, challenges, and unknowns that need to be navigated to achieve transformative results. If you want to be an "innovative organization," you reset your culture to harness changes, and you reshape your business structure to match your current stack rank of areas where innovation will reap the most significant benefit.
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