Glocalization is the simultaneous occurrence of both universalizing and particularizing tendencies in contemporary social, political, and economic systems.
It recognizes that the growing importance of global levels occurs together with the increasing importance of local and regional levels, leading to interconnectedness and interdependence.
The local is shaped by the global, and the global is shaped by the local. Opening national borders to trade and investment has increased the economic importance of location. Globalization increases territorial differentiation in both cultural and economic terms. Local environments play an important role in a digital economy and society by providing content and contextual support for innovations.
In marketing, glocalization means creating products for the global market but adapting them to local cultures. This interplay between global and local forces encourages diversity through hybrid creation and resistance identities that defend local history and traditions. Glocalization challenges the idea that globalization is a simple expansion, showing instead that global and local levels are increasingly connected.
Glocalization is the simultaneous occurrence of universalizing and particularizing tendencies in social, political, and economic systems. It is a combination of globalization and localization. The rise of globalization has intensified this dynamic, with local environments now significantly shaped by global forces. This doesn't imply a one-way influence; the local also shapes the global by providing content and support for innovations.Glocalization is the simultaneous occurrence of both universalizing and particularizing tendencies in contemporary social, political, and economic systems. It recognizes that the growing importance of global levels occurs together with the increasing importance of local and regional levels, leading to interconnectedness and collective progress in more independent human societies.
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