Focusing on customers' needs should be an easier path to grow the innovation fruit.
Often, there are no rules or standardized processes to follow. To foster innovation excellence, consider the following elements related to sentiment, taste, and content, or overall human instinct.
Sentiment: Feel or sense the difference in people, processes, or technologies:
-Innovative Culture: Cultivate a positive and open organizational culture. Top management should actively support innovation and reward individuals who champion new ideas.
-Open Communication: Encourage open dialogue and feedback to create a culture of inclusion and respect.
-Training and Awareness: Implement training programs to address unconscious biases and promote understanding and sensitivity among employees.
-Inclusive Policies: Develop and enforce policies that support diversity and equity in hiring, promotion, and other workplace practices.
-Accountability: Hold leadership and employees accountable for promoting and maintaining a diverse and inclusive workplace.
Taste: Innovation needs different tastes from idea generation to design to delivering customized products or services. Embrace diversity and welcome ideas from outside the mainstream. Ensure that scientific or innovative contributions are evaluated based on objective criteria, rather than personal characteristics. Dedicate specific resources to innovation, rather than expecting it to occur spontaneously.
Focusing on customers' needs should be an easier path to grow the innovation fruit. Promote the sharing of knowledge so that others can build upon it, increasing the overall level of understanding. Ensure base decisions on empirical observation and testing rather than received beliefs and authority.
Besides human instinct, it’s also important to do financing or competitor analysis, deepen market understanding, identify the space of opportunity, and define the scalability of the innovation efforts.
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