Strategic Managers see 'blue ocean' currents; Operational Managers only see 'red ocean' currents.
Strategic Managers see 'blue ocean' currents; Operational Managers only see 'red ocean' currents. Strategic Leaders have the capacity to read change and emerging change wavefronts, in the same way, navigators read ocean currents; Operational Managers only see 'red ocean' currents. Strategic management is focusing on empowering company's resources for its competitive advantage in facing the competition... Operational management is getting things done through team efforts.
Strategy Management focuses on effectiveness and agility, Operational Management focuses on efficiency: "Strategic Management" is concerned with establishing "where" the organization competes (which product, customer, geographic markets) and "how" it chooses to compete and capture value in each market; Operational Management, on the other hand, is concerned with "how do we run the business?" including 1) determining the role of the corporate center, individual business units, divisions, and the employees who staff them 2) establishing standards and procedures used to make decisions around strategy and resource allocation, 3) defining and developing the employee capabilities and behaviors that are required to execute, and 4) establishing and monitoring KPIs that will be used to manage business and individual employee performance.
The purpose of strategic management is to thrive business in the long term, and the goal of operational management is to make the business survive at the moment, both are crucial and interdependent management practices in running a truly successful business.