"Let your plans be as dark as night and then strike like a thunderbolt". -Sun Tzu:
A real strategy is neither a document nor a forecast but rather an overall approach based on a diagnosis of a challenge. Here are the highlighted keywords to convey the value of strategy.
- The strategy is to envision the way forward to a predetermined goal, de-risk to the maximum possible extent while contending with unforeseen circumstances that may arise; it makes Strategy Planning important for every organization, whether large or small.
- Strategic Planning provides the opportunity to confront the future while recognizing the current state of the business and putting plans in place to realize that future.
- Strategic planning provides focus. It helps the leaders to focus on the 20% of activities that will yield 80% future success.
- A strategic plan is important as it is the road map for the achievement of an organization's goals, mission, and purposes.
- The aim of any strategy is to optimize the return with minimizing the risk, it reduces the risk of lost opportunities and increases the probability of value creation.
- Strategy thinking unites a community of people who want to achieve multiple objectives with limited resources while ensuring sustainability in a changing environment.
- Good strategy is a funnel through which all ideas that have been previously filtered, now flow and create a positive result for your company growth.
- A clear strategy improves internal motivation, performance, and accountability as well as external communication, leading to greater success through the focused application of time, skills, and other resources.
- Strategic planning puts in place the bridge between the objective(s) to be achieved and the resources available.
- The strategy weaves the key elements into a clear picture of future of business. The universal elements of strategy are timing, location, and people, the business elements of strategy are: people, process, and technology
- Strategy is the pillar of organizational existence, its design, structure, functions, vision, and mission.
Without a destination, the journey becomes aimless; where strategy is setting the direction and the road map in the journey.