Friday, October 3, 2014

How to Improve Organization’s Analytics Capability


Not everything that can be counted counts and not everything that counts can be counted.”      – Albert Einstein

Analytics is at every forward-thinking business’s agenda and many organizations invest significantly to deploy Big Data. However, very few businesses achieve the high expectation result. Indeed, analytics is not a onetime project, but a journey on continually improving organization’s analytics capability, but how?

 
It all starts with data. Garbage in, garbage out. To improve your analytics ROI, spend the time upfront organizing and unifying the data you collect across systems and services, so you can build common analytics tools that allow your analysts and data scientists to spend their time investigating data instead of wrestling with it across formats (over and over again). The major improvement includes:                                                                                                                                - Pull head out of tactical sandbox and start thinking strategically. 
 - Conduct a comprehensive assessment; not just data exploration, but thorough getting feedback from all team members: those who contribute to, or benefit from, the modeling effort. 
-THEN, after checking for political / environmental / mechanical / adoption conflicts, see if the data even supports the objectives. Otherwise, you'll be like all the other technically proficient 'data scientists' who play with the data, but never deploy the model (they wrongly believe that anlaytic metrics = business metrics). 

One of the key metrics to the success of any Analytics implementation is support from key organizational stakeholders/business owners. Business owners first need to understand the role of analytics in competitive positioning.....once this is in place, it becomes easy for analytics units to deploy an end to end solutions that are bound to maximize ROI.                                       
1) A top down approach should be used to implement analytics across organization 
2) Identify the needs of analytics across different functions and map out to understand how it would benefit them. 
3) Now comes the part where you get your hands dirty. Build a very robust Master Data management system across systems and services.

Build a Center of Excellence Analytics to make continuous improvement.  In most business organizations there is a lacuna in identifying business problems where analytics could be applied. A center of excellence were continuous and scientific approach toward people skills development will go a long way in enhancing organization's analytical maturity. Then 
- Monitoring and challenging the analytical models and mapping with returns is important 
- To enhance the perception of better ROI, Visualization of insights & Graphical data representation of analytical results to stakeholders is key.

There is no shortcut to build any differentiated business capability such as analytics, the journey is thorny, organizations just have to experiment, learn, tolerant of failure, invent in talent, be flexible on processes, focus on entire division and organizational scope,  and measure right, to build the analytics capacity for the long term prosperity. 

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