A well-defined set of digital rules are not for limiting innovation, but for setting the frame of relevance and guide through changes and digital transformation.
Innovation Rules and Principles
The New Book “100 Digital Rules - Setting Guidelines to Explore the Digital New Normal” Chapter 3 Digital Innovation Rules? Innovation is to transform novel ideas and achieve their business value. Innovation has to result in something which leads to a better state than where we are today. There are many ways to differentiate, and, therefore, there are many ways to pursue innovation. There’s no one size fits all success formula for innovation management success.
The Business 'Rules' for Disruptive Innovation Shaping a disruptive innovation to fit the market often requires strategies, designs and product introductions that build towards the long-term vision. It demands insight, understanding, patience, persistence, and courage, among other things. What are the more specific ‘rules’ for creating disruptive products and innovations?
Innovation vs. Rules? Innovation is to transform novel ideas and achieve its business value. Innovation is doing something better than it currently is. Hence, it requires a sound and competent understanding of what is currently being done. Innovation is not serendipity, it's a mindset, a process, and the strategic business capability nowadays. From innovation management perspective, should innovators break rules, or does innovation need rules, and how to improve manage innovation effortlessly and improve its success rate?
Do the Rules Stifle innovation? Innovation is to transform the novel idea and achieve its business value. It is a business discipline which can be managed. In many organizations, perhaps there is an innovation department specifically setting the rules to take charge of innovation. The paradox is that all creative activities are subversive in questioning the status quo. Setting rules and goals for creativity goes against the very nature of creativity and thus inventiveness and innovation. So does innovation department stifle innovation? Isn't there a more fundamental problem with innovation failures? What should be done if the rest of the company is hostile to innovation? Should the company give up on innovation??
Digital Innovation Credos Digital is the age of innovation. Digital innovation has a broader spectrum with hybrid nature, it is the incremental improvement- radical innovation continuum. To improve innovation success rate, organizations should follow the digital principles, fine-tune processes, identify innovation leaders and champions, understand innovation paradoxes, and well-set innovation measurement. Here is a set of digital innovation credos.
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