The Best “Design Thinking” Quotes of “Digital Master” Mar. 2019

Design thinking is to pursue the “art of possible.”

“Digital Master” is the series of guidebooks (27+ books) to perceive the multi-faceted impact digital is making to the businesses and society, help forward-thinking organizations navigate through the journey in a systematic way, and avoid “rogue digital.” It perceives the emergent trends of digital leadership, advises on how to run a digital organization to unleash its full potential and improve agility, maturity, and provide insight about Change Management. It also instructs the digital workforce on how to shape a game-changing digital mindset and build the right set of digital capabilities to compete for the future. Here is a set of “design thinking” quotes in “Digital Master.’


1 The design does need more recognition as thinking and problem-solving process.

2 Design Thinking is a human-centered, iterative process for setting goals and putting strategies into place to achieve genuine innovation.

3 Design thinking utilizes elements from the designer's methodology and practices to arrive at an innovative solution.

4 Creating an innovative product that is profitable to your business while being exciting to the users

5 Design thinking is to pursue the “art of possible.”

6 The purpose of design thinking is common sense thinking involving real people in the solution; finding the simplest and best value solution that fits for the purpose.

7 More and more of work is less about design in its purity and more focused on holistic and strategic design-led business initiatives.

8 The big advantage of being design centered is that you prioritize in making things likable vs. just making them functioning.

9 Organizational design is the ultimate expression of the organization’s strategy - because it reflects the resource allocation and configuration of the value-creating processes.

10 High mature digital organizations integrate organizational design (OD) into the process design and organizational re-engineering.

11 Aesthetics is an important principle for either product design or business innovation

12 Empathy is a fundamental component and a path of design.

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