Organizational development is part of the digital strategy, and digital strategy equals to business strategy with digital new normal.
Organizations need to have an in-depth understanding of gains and pains of organizational development: Very few of organizations understand all the gains they will enjoy from such initiatives in their organizations. Gains in profitability, agility, new learning, sales growth and market domination for a starter. Gains in culture change (adaptability and responsiveness), in innovation rate and employee retention for the second level of gains; the behavior change comes first; right at the top-reward of the team and not individuals. And then remove the fear of the unknown as they go towards implementation (and there are many unknowns on this journey). The behaviors change comes first; right at the top reward of the team and not individuals. And then remove the fear of the unknown as they go towards implementation, there are many unknowns on the change journey.