Sociology studies humans and their relationships. Fundamentally, creativity is about generating novel ideas to solve human-related problems.
1 Sociology is the study of human interaction, usually within the context of organized groups, communities, or societies.
2 Sociology brings much more depth to our knowledge with an interdisciplinary understanding of creativity, business, and even an entire human society.
3 Thinking sociologically requires imagination and insight, to identify and explain social mechanisms of creativity and innovativeness.
4 A sociological mind has an interdisciplinary understanding and in-depth knowledge about business and society in order to connect the dots for sparking creativity effortlessly.
5 Design an organization, that is a sociotechnical system to digitally connect key resources and assets in their vicinity, context and build the resource-rich innovation hubs or clusters across the business ecosystem to nurture creativity.
6 Sociology studies humans and their relationships. Fundamentally, creativity is about generating novel ideas to solve human-related problems.
7 Studying sociology and bringing up the outside-in view is critical for nurturing people-centric innovation because you need to understand how consumers encounter, observe, or undergo their stage of experience, and then, come out the innovative ideas to delight them.
8 The digital paradigm that is emerging is the sociological organization which is dynamic, holistic, vibrant, energetic, responsive, fluid, creative, and resilient with hybridity of knowledge, processes, workforce, and competencies.
9 It’s important to apply sociological discipline to cultivate the culture of creativity and develop a suitable and hybrid (physical + virtual) environment for stimulating and measuring the originality and creativity and scaling the business innovativeness into the differentiated business competency.
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