Friday, February 10, 2017

CIOs as “Chief Interaction Officer”: Building Digital Clusters to Accelerate Business Transformation

Digital computing and consumerization of IT revolutionize the collaboration within the organization and beyond.

The world is leapfrogging from taxonomy to folksonomy. The digital convenience we enjoy today breaks down the physical territories and brings unprecedented opportunities to reinvent business and unleash human potential. Today’s digital businesses are becoming more interconnected and interdependent with its macro-environment by engaging conversation with partners, customers, community group, industry expertise, and IT plays a crucial role in building the backbone of digital business with hyperconnectivity and high-responsiveness. So, CIOs as “Chief Interaction Officer,” how to build digital clusters to accelerate such a business transformation?


Enable hyper-connectivity to foster scalable collaboration: Businesses are using social platforms and collaboration tools to improve customer relationship, engage employees, monitor online customer behavior, create social communities to brainstorm ideas and develop multi-channel communications. It is excellent to bring digital technologies to this realm, to urge a sense of connection via virtual "conversations" beyond the confines of a blighted neighborhood. Collaboration is at its essence, the intellectual harmony between humans. Organizations also start to leverage those tools to make formerly invisible patterns of social interaction more visible; and apply such information to boost social engagement, find segmentation of populations with certain characteristics and understand their impact on others, or what turns into certain actions such as purchasing, collaboration, and encourage behavior changes, with the ultimate goal of performance management. Social collaboration also helps pinpoint to who knows what within or even beyond your organization, based on social influence and action rather than assertion, allow organizations to identify the strength of these relationships and how information flows between the groups. And enable companies to target group influencers who can best affect decisions.


Build digital clusters to harness innovation: Highly active digital organizations are building the resource-rich innovation hubs/clusters across the business ecosystem to encourage new conversations that galvanize inspiration and gain traction on a powerful theme of renewal and growth, co-create new knowledge, stimulate innovative ideas, and co-solve many tough problems. Try to digitally connect key resources/assets in their vicinity/context. In doing so, you can create the collegiality and "shared context for learning." That, in turn, should lead to "inspirations," that will further fuel more collaboration in innovative projects and enterprises. In addition, innovation must be a multi-disciplinary effort. The innovation collaboration teams embrace multiple disciplines and understand how systems work, and this yielded competitive advantage.


Leverage social collaboration in IT management: Indeed, enterprise social platform provides enriched communication channels and alternative talent pipelines in transforming IT and business. A CIO's responsibility is to understand the business's collaboration needs and innovation pursuit today and into the future. If the CIO and IT take initiatives in driving internal social effort, they may also need to be exemplary to use it in IT management as well, eat your own cooking is part of a CIO's strategy to give everybody in the organization the user experience. A CIO should set the environment for experimentation and learning, find and celebrate innovative things that come up, so he/she can gain effectiveness and productivity and reinvent IT as the innovation hub of the company.


Digital computing and consumerization of IT revolutionize the collaboration within the organization and beyond. Digital business is more open and well-connected with digital clusters in the macro-social environment to synchronize employee activities, harness cross-functional collaboration, improving work effectiveness, voice opinions and share collective wisdom, create more inter-connected communication platform to build the reputation and accelerate digital transformation.

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