Saturday, December 23, 2017

The “Digital Master” Book Series- Innovation Core

Innovation is neither serendipity nor status quo, it needs to break some outdated rules, builds digital principles, and takes a systematic approach.

“Digital Master” is the series of guidebooks (21+ books) to perceive the multi-faceted impact digital is making to the businesses and society, help forward-thinking organizations navigate through the journey in a systematic way. Digital Master refers to those high-performing, highly innovative and high-mature (less than 15%) digital organizations; they have both clear digital vision and well-crafted digital strategy; they are courageous to be in the vanguard of digital transformation with a quantum lead. At the individual level, Digital Masters are those cross-generational digital professionals who are equipped with the advanced digital minds and build a unique set of digital capabilities.

Innovation core: Three innovation books in “Digital Master” series throw some light on understanding creativity and innovation from different angles and help both individuals and businesses develop the innovative mindset and strengthen their innovation muscles.



Generally speaking, innovation is how to transform the novel ideas into products and services to achieve its business value. Digital innovation has more enriched context than ever, and there are many forms of innovation - technology, application, product, design, process, business model, communication, management, culture and customer experience - just to name a few. Each has its own unique pathways. Businesses simply can’t depend on happenstance, and the most successful ones understand that clearly, the better way is to crack innovation serendipity code and manage their innovation portfolio more systematically.



"Unpuzzling Innovation":
Digital is the age of innovation. And innovation is what leads to differentiation. There are many ways to differentiate and, therefore, there are many ways to pursue innovation. The purpose of “Unpuzzling Innovation - Mastering Innovation Management in a Structural Way“ is to demystify innovation puzzle in a structural way. Innovation is the process which can be classified scientifically and managed dynamically.

Innovation is neither serendipity nor status quo, it needs to break some outdated rules, builds digital principles, and takes a systematic approach with robust, but not overly rigid processes to implement it. Digital innovators are the “whole-brainers” who present leadership skills and multidimensional intelligence, to mastering the “art of possible.” It’s important to develop a set of best/next practices to manage digital innovation continuum effectively. It’s also critical to understand the paradox of innovation and strike the right balance between ideation and execution part of the innovation process and management. Innovation journey is thorny, be cautious about gaps and pitfalls on the way, to improve innovation success rate and measure it in the right way.


"IT innovation": Due to the exponential growth of information, changing nature of technology, and continuous disruptions of digitalization nowadays, CIOs seem to be always at hot seat, and the saying about the demise of the internal IT has been around for years. In reality, the majority of IT organizations get stuck in the lower level of maturity, slow to change. Forward-looking organizations are reinventing IT reputation from a cost center to a value creator, from a static support function to a dynamic change agent; and from inside-out operation driven to outside-in customer-centric. IT is omnipresent and permeated into every corner of the organization. The industrial-based enterprise of the 20th century had run out of gas, and the digital enterprise of the 21st century has the new characteristics and DNA of innovation. Nowadays we are living in an information abundant world where technology is pervasive and the masses are looking for their own experiences to introduce new technology into the business. There are both incremental innovation and radical innovation. IT is often the driving force for both. IT plays a significant role in managing information-knowledge-insight cycle and fostering innovation by leveraging disruptive technologies and enriched information flow.

The purpose of “IT innovation - Reinvent IT for the Digital Age” is to help business and IT leaders and digital professionals ride above the learning curve, reinvent IT as an innovation hub and game changer; reimagine IT as an innovation outlier; renovate a hybrid IT and digital organization; fine-tune IT as the digital whole brain of the organization; accelerate IT on the fast lane, rebuild IT as the business capability multiplier; empower IT as a digital change agent; and leverage the “alphabetic elements” to run a highly innovative IT organization for the digital age.





"100 Creativity Ingredients": All humans are born with raw creativity ability. Creativity has many dimensions, with multi-faceted truth and myth, manifold knowledge and multidimensional insight. Creativity is the ability to create novel value and make a difference; the creative mind is defined as originator mastering “out-of-the-box” thinking to break through conventional wisdom. Creativity needs a problem to switch on the “light bulb power,” and the creative person needs a purpose to fuel positive energy.

In recent years, creativity has become a very highly valued skill, and many think it is the #1 most wanted professional capability in the digital era. We all have unlimited creative potential and intrinsic ability to think outside of the box, but we need to learn how to unlock it. Creativity is a function of imagination, multidimensional thinking, knowledge, psychology, activities, and motivation. 

The purpose of “100 Creativity Ingredients - Everyone’s Playbook to Unlock Creativity “is to classify, scrutinize, articulate, and share insight about one hundred special creativity ingredients, to paint the picture with them, to add colors on them, to embed the music into them, and to make the story via them, in order to unleash our collective creativity potential.

At the individual level, people have their own unique ways to spark creativity; at the organizational level, the business’s innovation capability should be built via experimentation and taking systematic approaches. May these three innovation books guide your way to reach the pinnacle of innovation abundance.

The “Digital Master” Book Series Summary
The "Digital Master" Book Innovation Core

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