1 The persona can be seen as the “public relations” part of the digital role that allows people to interact socially in a variety of situations with relative ease.
2 Digital Masters are the organizations or individuals that have rich digital insight and high-level digital capability, not only to initiate enterprise-wide digital innovations but also have their very nature of influence or digital “persona.”
3 A customer persona, also known as a buyer persona, is a semi-fictional archetype that represents the key traits of a large segment of the audience, based on the information you've collected from user research.
4 A customer persona helps to build great relationships with the end-users that personalize the customer experience. Once you gain insight into your customers, you can better engage them with more effective customer experience.
5 Contemporary CIOs are expected to play multiple personas and need to wear many hats to lead effectively.
6 Mindful IT leaders with dynamic persona will directly influence IT and business culture. They should be open-minded to enjoy “out of the box” thinking to cultivate the culture of learning and innovation.
7 Tools for design are user personas, scenarios, and storyboards. Rather than focus on one method, as a team with broad expertise across a range of disciplines, there are choices of tools or methods appropriate for the challenge.
8. The CIO is no longer just a glorified geek, but a business savvy strategist and a transformational digital leader. Great CIOs have multiple personas, varying personalities, and impressive leadership profiles.
9 As an IT leader, his/her dynamic persona will directly influence IT and business culture as well. A dynamic CIO can take courage to challenge the executive team’s expectations,
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