Architecture = Thinking and embodying the quality of human thoughts: Architecture is the art and discipline of designing a people-centric organization. It proactively provides feedback for business betterment, rather than containing knowledge only. Removing complexity such as assumptions and dependencies more clearly reveals the intentions of the architecture and its purpose. The architecture discipline not only embraces models, methods, and theories of management and control but also embodies the quality of human thoughts and brings up multiple perspectives such as systems engineering, linguistics, cognitive science, environmental science, biology, social science or design, etc.
Business Architecture role in designing and planning future enterprise will be both interesting and challenging because it helps to set up the environment for implementing business solutions such that it becomes hard to not do good design, and make a seamless shift from inside-out to outside-in, from static to dynamic; from process-driven to people-centric, from industrial-segregation to digital modularization; and from legacy to modernization.
Design = forming human-made objects to be pleasing and preferred by humans: Either architecture or design is the thoughtful activity that extends over time. The human-centered design begins with deep empathy and an in-depth understanding of the needs and motivations of people from different perspectives. It's important to apply design principles to increase the level of empathy in building people-centric organizations. Design becomes the strategic business driver at a higher level of organizational maturity. The overall design of the people-centric organization that matures itself requires deliberate thoughts, architectural planning, and step-wise actions.
In most organizations, there is a tension between "design-centric" and "feature-centric." The empathize mode is the work you do to understand people, within the context of your design challenge. It is absolutely necessary for leaders to incorporate design thinking as part of the organizational culture and leverage design methodology for delivering intuitive products or services to delight customers. Delivering great customer experiences starts with empathetic design, diligent research, and strategic insights, with ideas flowing through conception, design, development, production and quality assurance. The healthy design cycle is that you design the process, then model, execute, monitor, optimize then again back to design, to make continuous improvement.
Engineering = making things work as scientifically, artistically, and correctly as possible: Engineering is the practical application of principles and practices constrained by the laws of the domain to solve problems often technically. As more people are born into a technology-centered modern world, engineering and the application of technology will become a fundamental skill to make things work efficiently. Engineering is no longer just an isolated discipline only a few geeks work on it, but a common practice everyone has the chance to play around it,
At the high mature level of business management, the scientific side of engineering is for automation, reliability, and continuity. The artistic side of engineering is about imagination, innovation, and invention, etc. The difference between engineering as art and engineering as science is that objectiveness of requirements/design specification. The mature fundamentals of design common to all engineering, the concept of engineering science, and how engineering science is emerged by solving problems effectively and efficiently.
The architecture captures business insight, design elaborates the elegance of the business and engineering figures out how to make things work technically. The fierce competition and continuous disruptions force digital leaders to be proactive and get really creative on how to leverage architecture, design and engineering aspects to shape a people-centric and high-performance organization which is open to changes, informative to act, creative to design, flexible to take alternative paths, nimble to adapt, intelligent to decide, elastic to scale, and resilient to recovery.
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