The digital business cycle could be viewed as resulting in emergent means of shaping a vision or mantra reflecting the “mind and soul” of the company to accelerate the pervasive digitization via continuous balance cycles of participation, adaptability, expansion, innovation, and optimization.
Cross-functional contextualism and invisible cultural intricacy: Fundamentally, running a business is iterative change management and problem-solving continuum. Most companies are operated under pyramid industrial hierarchy, contextual understanding is about getting to understand the whole meaning of functional dialects and business dynamic, perceiving the business insight in a cohesive way - find where all the functional boundaries are, see a larger system with interactive pieces and “conflict” goals, and create the relevant context to make an everlasting solution.
Culture is the aggregate of all employees' mindsets, attitudes, and behaviors. The culture of an organization is comprised of many intricate and interconnected parts, including core values, communications, corporate attitudes, and business policies, etc. Culture is invisible but permeating into every corner of the organization, and influences how people think, communicate and act. You have to dive deeper to see invisible cultural intricacy in order to read digital sentiment clearly and drive change effectively. Be aware of how the whole business process is going on, what does business culture encourages people to do, and what results have already been achieved.
Vertical nonlinear logic and horizontal imagination: Business logic is a blanket term that covers several very different types of components such as business rules, workflows, algorithms, and integration logic. The traditional management based on linear thinking and reductionist logic is outdated, causes silo or frictions. Because the linear logic helps to break down things to the pieces, but it often ignores the interconnectivity between parts and the whole. In the dynamic digital business, business logic is often nonlinear and multifaceted. System Analysis of business logic requires many forms of additional thinking - critical, abstract, holistic, system, quantitative, objective, subjective, or temporal (life cycle). The nonlinear vertical business logic comes through different characteristics such as mixed structures, diversity, volatility, ambiguity, unpredictability, and increased flux.
Siloed or outdated knowledge is what leads to a decrease in imagination. The horizontal communication and collaboration, and knowledge sharing are what spurs innovation via cross-pollinating ideas and implementing them systematically. A great wealth of knowledge fuels imaginations. This, in turn, becomes things that can be useful. Do not let opinions deter your imagination. Instead, feed your imagination and let your imagination roll into reality.
Inside out operational excellence and outside in customer-centricity: A digital organization can bring greater awareness of intricacies and the systemic value of organizational systems, business processes, people dynamics, resource alignment, or technological touches. The majority of organizations are pushing inside out, keep consolidating, integrating, and optimizing, etc, to achieving operational excellence.
However, just understanding processes from inside-out view is not sufficient, and inside out management approach might create the gaps between what the customer needs and what business really delivers. Digital leaders need to put customers' shoes on, understand business processes from outside in customers' viewpoints, “step outside” of the system for having different perspectives, and take a comprehensive, anticipatory and design approach to manage a high-performance digital organization.
Reinventing business to get digital ready is an evolutionary journey with ups and downs, promises and perils on the way. The high mature digital organizations are highly conscious about what’s happening in their environment, with the ability to adapt to change timely, grasp opportunities, and prevent risks effectively. The pervasive digitalization requires much more time, energy, passion, courage, experimentation, retreat, and reflection to strive continuous balance cycles vigorously in leading digital transformation seamlessly.
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