The “Rational” Quotes of “Digital Master” June 2020

We need to use both - our rational, logical minds and also our intuitive minds. Breakthrough ideas always are logical - in hindsight, but they are rarely or never logical in foresight.

"Digital Master” is a series of guidebooks (28 + books) to perceive the multi-faceted impact digital is making to the businesses and society, help forward-thinking organizations navigate through the journey in a systematic way, and avoid “rogue digital.”

It perceives the emergent trends of digital leadership, provides advice on how to run a digital organization to unleash its full potential and improve agility, maturity, and provide insight about Change Management. It also instructs the digital workforce on how to shape a game-changing digital mindset and build the right set of digital capabilities to compete for the future. Here is a set of “Rational” quotes in “Digital Master.”


1 The use of collaboration (not persuasion) or just rational reasoning comes through in "the choice of Systems Inquiry methodology that you use."

2 During the journey from doing digital to going digital to being digital, there are many accumulated steps and it’s important to take a rational approach.

3 Someone in the throes of a strong emotion is simply unable to hear rational arguments or respond logically. The only way to move them from the heart to the rational mind is to use empathy to disarm their emotion.

4 People can be rational. They know how to design with observability and controllability in mind. They know how to make rational decisions. They can build systems rationally. They can restructure systems rationally.

5 We need to use both - our rational, logical minds and also our intuitive minds. Breakthrough ideas always are logical - in hindsight, but they are rarely or never logical in foresight. We need an intuitive approach to the logical breakthrough!

6 IT needs to be rational as the “left side of the brain.” “Keep the light on” with efficiency is still fundamental for IT to be a business enabler. IT needs to take logical steps from making alignment with the business to engaging and integrating with the business.

7 Management of any type is a complex interaction of many cognitive systems, and in a knowledge society, we assume that we follow rational decision-making, but, in fact, our experience tells us that we observe highly technical and rational people acting on impulses/gut feeling or so-called “irrational mind” in the spur of moments.

8 High-mature digital organizations always look for opportunities across the business ecosystem to increase the usage of abundant information and emergent digital technologies, explore the rationale, intuitive, and strategic side of IT accordingly.

Posted in: