Initiativesofpersonalization

The goal of all businesses is to generate revenue, increase net-new business value, enlarge their customer shares, and monetize their core competencies.

Business is nowadays complex, uncertainty of outcomes or occurrences is inherent in numerous business endeavors or societal movements. It’s critical to perceive problems multidimensionally, especially from the outside-in customers’ perspective, manage business initiatives steadily by optimizing the value of information while minimizing risks. The logical scenario and quality information are needed to measure well-defined goals for achieving tangible results consistently. 

It’s important to take initiatives for producing customized solutions by leveraging quality information, with the direction of the enterprise's strategy: Business nowadays is complex, information-based business initiative management makes a significant impact on every aspect of the business such as customer experience optimization, sales/marketing exploration; working force planning & management, etc. Information is the most invaluable asset besides people. You have to listen to the system data from the outside in and bottom up analytically. In order to manage business initiatives successfully, logical scenarios and different information are needed to realize the strategy and achieve high performance results.

Organizations need to identify critical pieces of information for connecting wider dots to spur innovation and accelerating idea validation. They are able to strike the right balance of innovation and information analysis; process and flexibility. Business management needs to improve their information fluency by allowing information flow across the functional boundary. The abundance of information flow and the more advanced technologies make it possible to gain real-time customer insight and business foresight if organizations are truly being digitized underneath, at the process level. This helps to identify root causes to negative complexity with the objective of driving simplicity, optimizing business management constantly.

It is important to convince the shareholders of new initiatives with solid business justification: Nowadays, velocity and uncertainty are digital new normal. The challenge is to prioritize what you know about and keep an eye open for signs of things you don't know about. Any business initiatives, especially change should be viewed as an "opportunity" for solving business problems. The business executives’ sponsorship is crucial for the success of business initiatives. It’s also important to show varying stakeholders the potential business benefits to meet the strategic goal of the company.

When there is an intentional strategy in place to not only increase awareness but to link the power of people-centricity to key business initiatives, and clarify business justification, organizations are able to trend the future with clarity and solve critical business problems with priority. The objective of portfolio management is to provide visibility of business initiatives that are supporting the company's strategic objectives and assess opportunities to realign resources and investments as appropriate, to accelerate holistic business performance.

The collections of IT-driven business initiatives and programs help the company achieve its targeted performance: IT is the linchpin to run a real time intelligent organization. To maximize IT-driven business value, IT and business have to speak the common language and communicate empathetically for improving the growth capacity and maturity of the business. The more stakeholders can impact IT-enabled business initiatives capable of seriously affecting their work or lives, the better chance the change will achieve or exceed the expectations.

It’s the co-responsibility of business and IT to keep consolidating, modernizing, integrating, and optimizing the application portfolio, helping the enterprise manage components that are common and reusable across the enterprise to improve organizational effectiveness and efficiency. IT has to oversee the full set of business requirements to ensure business cohesiveness and to determine all the customers, stakeholders and obtain their involvement, to make better investment justification and improve IT-driven business initiative success rate.

The goal of all businesses is to generate revenue, increase net-new business value, enlarge their customer shares, and monetize their core competencies. The management needs to evaluate whether they have common values and a dynamic business management that takes into account initial business investments, customers, economical cycles, market shifts to ensure business long term value generation.

Posted in: Customer Service,Execution,Strategy,UX/CX