Embracing digital is inevitable as that is now part of the business venture.
IT is the business, and digital IT is outward and customer-centric. This should be the focus of digital CIOs. So today's CIOs should understand the strategic goals of the company and ensure IT is laser focused on those goals, and they need to continually ask themselves: What’re your multi-dimensional business views? What's the IT value proposition? Does IT have the vision necessary for the business to succeed and continuously grow? And your company relies on an IT system, is that a commodity with a standardized usage of technologies, or is IT system the core and key differentiator of your business? The approach depends on the company's business and the role that IT plays in defining its positioning in the market. Overall speaking, running IT outwardly with customer-centricity is the right approach to embracing digital radically.
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Embracing digital is inevitable as that is now part of the business venture. Companies across sectors ultimately respond to the external environment as geopolitics, rapid innovation, and social expectations change the business landscape and blur the digital territories. As organizations that do not respond to external environmental changes will quickly outcompete as more innovative enterprises take their customers. In today's volatile economy, nothing impedes progress more than protective silos which are simply a form of bureaucratic amorphous mass designed to preserve the status quo. The managers today, especially senior leaders should have the ability to see the big picture, to complement the team’s viewpoint. Because people who can see the bigger picture, abstract the insight from the overloading information, and are not living the day-to-day activities, are needed to clear blind spots, integrate a multitude of viewpoints, and inspire the culture of innovation
There is a method, albeit a bit self-serving to those pushing it, called user-centric IT. It is the outside-in lenses to see IT management from customers' view, instead of just IT operation perspectives. IT has both internal business customers and end customers. IT plays a crucial role in optimizing and digitizing every touch point of customer experience and improving overall customer satisfaction. CIOs need to transform IT from a controller to a business enabler, from inside-out, operation-based IT view to outside-in customer point of view, to empower users with the right tools and information to make decisions at the right time. Thus, the next practice of practicing IT management is to live as "customers." A valid strategic objective and the strategy mapping allow you to first understand your customers and what they value, and then identifies how to best characterize that value through project portfolio management, define key indicators, and then define those measures appropriately to best assess the performance of these indicators because they show you how well they satisfy or delight customers.
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IT needs to shift from inward-operation driven to outward-customer centric and innovation focused. IT leaders shouldn’t get stuck to “we always do things like this,” because when they keep moving forward, they create the blind spots, or jump to the wrong conclusions. If most managers still apply old silo management mindsets to new ways of organizing and this legacy of the old economy limits many digital organizations. CIOs and IT management have to equip with the new mindset to run a bold IT outwardly.
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