Initiativestobranding

The corporate brand is the consistent image the organization presents to its customers, employees, business partners or other stakeholders.

The business goal of corporate branding is to have all (if possible) audiences at every level of enterprise weighed-in with delight. And don’t forget to train the staff, they are the brand ambassadors. 

The consistency of connecting dots needs to be in the practice of many great values, highlighting some unique and outstanding ones as a brand and a personal tagline.

Initiatives for Branding

Innovatebranding We are all unique human beings with a certain level of creativity, diverse mindset, talent, skillset, professional and life experience. Personal branding is the well-blended professional traits of character & charisma, substance & style; reflecting your authenticity, uniqueness, true quality and usefulness to the audience, organization, or society.

Initiativestobranding The corporate brand is the consistent image the organization presents to its customers, employees, business partners or other stakeholders. The business goal of corporate branding is to have all, if possible, audiences at every level of enterprise weighed-in with delight.

Corporate Board as Digital Brand EnhancerThe Board of Directors is an interactive change agent and influential brand enhancer that represents the organization, stockholders, and senior management. If a Board is to fulfill its fiduciary responsibilities to its stakeholders, it needs to take a professional and a structural approach to assessing strategies, prioritizing agendas, advising changes, overseeing risks, monitoring performance, advocating reputation and business brand.

Influenceviareputation Reputation is based on credibility and expertise, credibility is based on attitude, professionalism, and competency; and competency is based on the capability and capacity to make certain achievement. Either individually or in the corporate setting, a good reputation takes time to build, and it’s part of our brand that we need to take care of and a great soft asset we should protect.

IT BrandEffectively Most IT organizations today are still being portrayed as the back-office cost center, to re-in-imagine IT, IT branding needs to be part of IT transformation effort, and IT branding strategy should be an integral part of IT strategy. Your brand identity will be the face you put on your IT organization and it flows from your brand strategy. IT brand identity should be supported by the message you create and distribute to your customers. After you have your IT brand strategy and your IT brand identity in place, you can actually market the IT brand inside the enterprise. There are three focal points in IT branding that needs to be focused on:

The blog is a dynamic book flowing with your thoughts; growing through your dedication; sharing your knowledge; conveying your wisdom, and making an influence through touching the hearts and connecting minds across the globe. The “Future of CIO” Blog has reached 7 million page views with 9300+ blog postings. Among 59+ different categories of leadership, management, strategy, digitalization, change/talent, etc. Blogging is not about writing, but about thinking and innovating new ideas; it’s not just about WHAT to say, but about WHY to say, and HOW to say it. It reflects the color and shade of your thought patterns, and it indicates the peaks and curves of your thinking waves. Unlike pure entertainment, quality and professional content takes time for digesting, contemplation and engaging, and therefore, it takes time to attract the "hungry minds" and the "deep souls." It’s the journey to amplify diverse voices and deepen digital footprints, and it's the way to harness your innovative spirit.

Posted in: IT Branding,IT Transformation,Keywords in 21st Century,Sum UP