Tuesday, August 17, 2021


High reputation is enhanced by high professionalism, high credibility, high accountability, and high competency.

Reputation is based on credibility and expertise, credibility is based on attitude, professionalism, and competency; and competency is based on the capability and capacity to make certain achievement. 

Either individually or in the corporate setting, a good reputation takes time to build, and it’s part of our brand that we need to take care of and a great soft asset we should protect.

Reputation-brand reinforcement: Reputation is part of the personal or business brand, and the brand usually also reflects the personal and enterprise reputation. Every staff has responsibility for their own reputation and corporate reputation; but sometimes reputation goes beyond our control, gets tarnished by rumors or gossiping.

Reputation management and brand protection become increasingly intertwined and crucial. We should realize that reputation risk starts with the “do's and don'ts” of a single person in a certain context and in a certain situation. Professionalism is an important component to build a strong reputation; a high professional can usually keep their own reputation high, respect others, as well as enhance their organization’s reputation as well.

Reputation risk is caused by miscommunication, including misinterpretation, misinformation or misbehavior: Individuals should be accountable to set a positive tone to communicate effectively, and corporate managers need to become a strong reputation builder of their organization. Some say, reputational risk is not a risk but a consequence of the public and media reacting to all the other risks. Therefore, keeping close monitoring of reputation management for transparency and analysis of potential long-term consequences.

When someone talks about managing reputational risk, they are most likely talking about the post-risk processes of damage control and remedial steps involving corporate communication. The management needs to clarify what the brand stands for, what their reputation looks like, how the company wants its stakeholders to see and perceive the brand name and the connotation it wants its stakeholders to associate to, as well as the primary activities through which the brand name gets communicated and the reputation gets established. In fact, the organization's Brand Equity is the key asset of concern when it comes to the question of reputational risk.

Individual reputation and their mindset is correlated; while corporate reputation and culture are intertwined: A positive and growth mindset sow the seed to respect self and others, build a strong reputation. An innovative culture nurtures a strong corporate brand and builds a long-lasting business reputation while a mediocre culture tarnishes organizational reputation in the long run.

In order to identify the sources of reputational risk and address them, as well as manage them effectively. It’s critical to nurture a culture of accountability and respect, people are accountable to what they say and what they do. They take seriously about their reputation, have intention to build a strong brand, and get an in-depth understanding of their brand in context - what's your brand reflecting to, the value, purpose, substance, and style.

High reputation is enhanced by high professionalism, high credibility, high accountability, and high competency. Individually, we should be self-aware of our own reputation; respect others; corporate leaders and staff should also protect the reputation of their organization and become the advocate of their corporate brand name.


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