Wednesday, March 27, 2024

Value-Added Seven-Eleven Stores in Taiwan

 Those people-centric convenience stores provide a small window for people to understand local culture, food, and people, allowing them to take a break, and focus on their goals.

Seven Eleven is a brand named convenience chain stores across continents. Most 7-11 stores are open for people to buy some daily items for their convenience. But Taiwan Seven Elevens are much more customized and thoughtful. They are located in tourist hot spots, museums and libraries, residential areas, colleges, and communities. They provide hot water, utensils, microwaves diner tables and chairs, and convenience for people to take a break, and have simple meals or snacks. They also provide other value-added services to customers such as adding funds to their transportation cards, offering phone-related services, etc. Here are a few 7-11 stores I visited in Taiwan and why I was impressed by their thoughtful services.

7-11 in the conference center: Taipei hosted quite a lot of trade shows annually and attracted numerous tourists globally. When I participated in the international book fair in Taipei last month, it was very crowded, and there were not so many restaurants nearby. I saw quite many people waiting in lines to buy lunch in the 7-11 inside the building. I joined them and figured out their value-added service. Not only you could heat your lunch box but could you also sit in the restaurant-like dining room to enjoy your meal and take a break. It was very thoughtful for conference participants to take a rest, save time & cost, and focus on professional activities with a tight schedule.

7-11 as a cafe in the workplace area or city center: Taiwan does not have many chain store cafes in which you could sit down to surf or study. I saw a few professionals sat down to sip their coffee and used laptops in a spacious 7-11 store for quite a while in the community center. But most stores have small capacity without such facilities. Almost all convenience stores here offer some breakfast items, and the residents come here to buy them frequently

7-11 in the parks and resort centers: Taiwan has many mountains and resorts. Unbelievablely you could find 7-11 convenient stores on the top of mountain peaks. That is truly value-added for tourists to buy food, drinks, and other handy items, instead of carrying them over when they do exercise. You could also taste locally made snacks in those stores in the resort area. That gives the tourists a good impression on their visit to hot scenery spots by soothing their exhaustion and deepening their understanding of local cultures.

7-11 in libraries & colleges: People come to study and those convenience stores offer the facilities for them to take a break or have a simple meal to save time and energy so they can become more productive, focusing on learning, and creating.

Global tourists are coming to visit Taiwan every year. Those people-centric convenience stores provide a small window for them to understand local culture, food, and people, allowing them to take a break, and focus on their travel goals. It provides an anthropological touch with warm tones to welcome global guests and optimize their experiences thoughtfully.

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