Monday, November 8, 2021

Innovatecultureviainformationtechnology

Culture is invisible, but the culture system glued up by lightweight and efficient information technology is a powerful pillar to run a digital organization.

The Culture is collective mindsets, attitude, and habits that could be considered part of the people effect to model a business competency. Every organization has a story: a set of beliefs, values, myths, history, and judgments about the internal workplace and the external environment around them. Culture as one the invisible success factors is nurtured through the interrelationship and interconnectivity of those elements. 

Nowadays, information technology is permeating into the business ecosystem and making a significant impact on how people think and do things, or the culture of the organization.

Information Technology as a threshold to interweave an organic socio-technical cultural system: It is true that information technology grows exponentially even in the case of the digital paradigm shift. It is also true that the growth of technology may trigger a paradigm shift. Refining the corporate culture is crucial to accelerate business change. Information Technology plays a significant role in influencing corporate culture as people can leverage the great enterprise collaboration platforms or tools to communicate and collaborate; the business processes can be optimized by applying emerging technologies and fed by quality information; customer experience become more personalized by digitizing the varying touch points; leadership can also be rejuvenated via multichannel communication and amplified influence.

Never before has the lightweight digital technology moved more quickly and missteps have larger trajectory impacts on every aspect of the business. Never before has abundant information needs to flow across the boundary frictionlessly to generate value. All those IT driven phenomena directly impact the corporate cultures on how people across the organizations make decisions, take actions and handle feedback to make improvement. Digital organizations have an organic nature for growing and expansion. Designing a multidimensional socio-technical business system is more difficult than designing a single-dimensional, information-driven mechanistic system"; or a "data-driven mechanistic system."

Information Technology as an innovative culture shaper:
With insights captured by information, technology enabled social behavior, organizations acquire the ability to reshape cultures. If applicable, increase output. People today are both information consumers and information generators. Leveraging information, applying digital technologies and embracing digital conversion is inevitable as that is now part of the new normal. If culture is invisible, but one of the most crucial success factors of the business, then information technology is the glue that binds things up, enabling companies to chase innovation, unlock potential, accelerate performance, improving the organizational adaptability to their various environments, or ecosystems.

There are very progressive organizations in which information technology sparks organizational creativity, and flexibility is an essential characteristic of the business systems. Technically speaking, social technology has the potential to address several perennial goals for effective communication and efficient collaboration in a flexible and low-cost way. The lightweight collaboration technologies enable social behaviors to take place online, endowing these interactions with scale, speed, and disruptive economics, provide platforms for content creation, distribution, consuming, co-creation and transformation of personal and group communication into the content. So it reshapes the corporate culture, improves organizational competency and influences societal progress.

Information Technology as a culture accelerator:
In order to move up to the next level of organizational maturity, the culture needs to be changed as well to adapt to the emerging digital trend and pulling strategy execution towards the right direction. Modern digital technologies bring unprecedented convenience for people to learn and work, improve their productivity, learning agility, and innovativeness. How the technical aspects of a workplace fit together directly impact the effectiveness and maturity of the company. It is excellent to bring digital technology as the accelerator to the realm and overcome the increased velocity, complexity, and unpredictability. Information enriched business insight and workforce analysis enable corporate management to understand the mindset behind people’s behavior; the interconnectivity between performance and potentiality, and the cause-effect of culture impact.

If you are truly interested in culture change then you need to understand how cultures evolve to dramatically accelerate the digital transformation and to increase the likelihood of sustainable change. To remove cultural obstacles and fix the pain point for accelerating changes, hard technologies create a soft touch that makes people feel better about themselves, employees feel more meaningful about their work; and shareholders can work more collaboratively to accelerate business achievement. So organizations can foster cross-functional communication and collaboration, boost social engagement, encourage behavior changes, and catalyze innovation.

Culture is invisible, but the culture system glued up by lightweight and efficient information technology is a powerful pillar to run a digital organization. Lack of innovation is perhaps due to analysis paralysis or culture of inertia. Technology should be an enabler of building a strong corporate culture and solid business branding. Information as one of the most invaluable corporate assets needs to be used scientifically for generating business value, driving business improvements, and accelerating innovation.

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