Intrapreneurship

Creative disruption can lead to breakthrough innovation. Intrapreneurship activities can improve organizational growth and profitability.

Intrapreneurship is about well-established organizations taking initiatives to discover the new path for business growth by initiating entrepreneurship activities, improving organizational growth and profitability and, depending on the company’s competitive environment, their impact may increase over time.

Corporate intrapreneurship has been recognized as potentially viable: Intrapreneurship is about balancing innovation with other organizational priorities, presenting a possibly even greater challenge and reward by pioneering the development of new business models, products, processes, and services through enriching its competitiveness and developing unique business strength.

Intrapreneurship activities rejuvenate corporate culture and increase probabilities to accelerate business growth. Strong intrapreneur leaders and professionals can bring optimism to influence the organization’s culture, break down bureaucracy, linear knowledge box, idea bottleneck, facilitate cross boundary communication and collaboration, encourage innovation, inspire creativity.

Return on investment of intrapreneurship initiatives: Intrapreneurship activities are crucial for moving business up to the growth trajectory, However, businesses have limited resources and budgets, so it is important to calculate risks, invest wisely. The management needs to ensure that they are investing in the right intrapreneurship initiatives and create headroom for innovation and business growth. Return on Investment tells the business management how well organizational investment repays the company.

Entrepreneurship/intrapreneurship investment is a complex commercial activity. Businesses need to make smart investments by capturing the emerging trends, identifying the right opportunities to invest, set proper goals and metrics to calculate, and improve return on investment by articulating what the pros and cons of each investment option are for today and the proposed tomorrow.

Set the right dose of risk appetite for intrapreneurship, and improve risk intelligence: Corporate Entrepreneurship activities can enhance a company’s success by developing a startup culture, promoting great products, services, process innovations, and increase business growth potential. Practicing intrapreneurship means the enterprise should go smarter and more flexible, with the right dose of risk tolerance to pioneering the development of new products, services, processes through enriching its competitiveness; convert a problem into an opportunity, in order to solve it creatively; improves company performance by increasing the firm’s pro-activeness and willingness to take risks. Intrapreneur-leaders have a balanced viewpoint to perceive success and failure objectively, present high risk intelligence to help the organization become more resilient, improve the culture of risk-awareness, and catalyze innovation.

Creative disruption can lead to breakthrough innovation. Intrapreneurship activities can improve the organizational growth and profitability, depending on the company’s dynamic environment, their impact will increase over time. Compared to traditional managers, intrapreneur leaders usually have an open mind, break down outdated rules, demonstrate flexible attitude, advocate innovative problem-solving, present resilience to inspire a startup culture and improve organizational long-term competency.

Posted in: Creativity,Innovation