Business leaders and managers need to work across-lines for enforcing communication, making the strategic alignment and adjustment, and creating synergy to ensure the business as a whole is superior to the sum of its parts.
From strategic alignment to operational alignment, business management needs to leverage their resources, put talent in the right position, fine tune organizational structures and processes, for providing seamless alignment between outcome and strategy.
By making alignment of strategic goals and operational objectives, organizations are able to encounter uncertainty and deal with them systematically: The pragmatic view of strategy management will be more granular and include inputs and constraints from your current state. Business alignment means you have to understand the struggles of companies, deal with business conflicts, frictions, maintain and fix any imbalance in key business elements such as people, process, and technology. Business management deliberately makes the close alignment among the company’s strategic direction, fine-tune structures, methodologies, and cultures, its most distinctive capabilities, products and services to achieve strategic goals in a stepwise manner.
The “as is' ' state of the business including current policies/procedures/practices, values, and resources associated with the current reality. Organizational management should ask questions to clarify: What is the proposed state? What is the cost, time; other resources needed to get to the proposed state? How has the business model evolved? What are the practicalities of new business models? What does revenue look like? How to fill the gaps in building business capabilities, what are barriers and how to overcome them, etc? What is the financial impact of the proposed state in terms of ROI, etc? It’s also important for the leadership team to mitigate the impact of uncertainty or risk, make a seamless alignment by enabling a team to encounter uncertainty and deal with them strategically.
By creating the alignment between outcome and strategy, business can set the right priority, create synergy between operating units: Define the business outcomes to be achieved first and reverse engineer the execution, planning, business & technology architecture to then define strategy. Misalignment is usually caused by silo thinking, miscommunication, lack of cross-functional understanding and collaboration, or simply wrong people put in the wrong position to solve the wrong problems. Business leaders should translate strategy into operational terms and evolve information flow, make the strategy everyone’s daily work and a continual process mobilizing change and unlocking collective performance, ensuring key stakeholders are bought in, aligned and equipped to execute and ensure value, benefits, outcomes are realized.
Strategic alignment also means making a shift from traditional operational alignment to customer centric alignment via understanding customers with empathy and capturing the people-centric trend. So much of the resistance, complexity, cost and time to value are removed. It is the journey that is adjusted through the redefinition, prioritization, and control of the strategic initiatives. Business management needs to balance long term business outcome and short-term results when making investment decisions, broadens perspectives with important components, avoids pitfalls, produce consistent results and achieve repeatability of the outcome,
Only by aligning the outside view with the inside view, can you understand the needs of people, but also the channels needed to build a people-centric organization: The digital era upon us is about people, innovation, choices. Business alignment is not only based on the alignment of leadership but also the business alignment of all the key players in the organization to achieve customer-centricity. More attention needs to be placed on the conditions that allow information or knowledge to move around, understand customers needs & wants, improve employee productivity, innovation and generate business value.
A seamless alignment of outside customer-centric view with inside operational view means that the company needs to work as a whole to improve communication effectiveness, engage employees, delight customers, demonstrate the multidimensional business value, etc. Outcome- driven innovation enables customers to participate in developing innovative solutions. For every need-driven and customer-centric innovation initiative, work closely with customers to articulate their important needs; define the most novel approach to addressing their needs, convert the ideas into the desired output or process improvement etc, make rough estimates of outcomes and overall innovation performance.
Business planning-implementation is both science and art. Besides differentiation, alignment is fundamental and multidimensional to balance the varying factors ensuring the business management effectiveness in achieving high performance business results. To overcome challenges, business leaders and managers need to work across-lines for enforcing communication, making the strategic alignment and adjustment, and creating synergy to ensure the business as a whole is superior to the sum of its parts.
0 comments:
Post a Comment