Intention is the moral and strategic compass of influence. Making your intention explicit, ethical, and stakeholder-centered improves both the legitimacy and effectiveness of influence efforts.
With high velocity and hyperconnectivity, people and organizations are becoming more interdependent with each other. Influence is to get others’ see your point of view, make tradeoffs, enforce trust, harness changes, etc.
The intention of influence is the underlying purpose or motive behind efforts to affect others’ beliefs, feelings, choices, or behavior. It frames what you hope to achieve, how you act, what tactics you choose, and how ethically acceptable and effective your influence could be.
Why intention matters
-Directs strategy: Clear intention guides which influence types and channels you choose (persuasion, incentives, norms, design, authority, etc.).
-Shapes ethics: Benevolent intentions (help, empowerment, shared benefit) reduce risks of manipulation; self-serving intentions increase moral and reputational risks.
-Determines outcomes: Intentions influence whether change is durable, welcomed, or resisted. People sense purpose—mistrust of hidden agendas undermines effectiveness.
-Impacts relationships: Transparent, respectful intentions build trust and long-term cooperation; opaque or coercive intentions erode social capital.
-Guides measurement: Your intention defines success metrics (behavior change, understanding, empowerment, consent, wellbeing).
How intention changes what you do
-Tactics: Educational campaigns use informational influence; mobilization uses emotional and social influence; regulatory goals use authority and structural change.
-Framing: Intention shapes message framing—empowering messages differ from fear-based calls to action.
-Transparency: Benevolent intentions favor open disclosure; manipulation relies on concealment or deception.
-Consent & agency: Empowering intention prioritizes informed consent and choice architecture that preserves autonomy; coercive intention reduces it.
Level of Influence: Profound influence is influence that reshapes beliefs, behaviors, systems, or cultures at a deep level — not just prompting a one-off action but changing the patterns that guide future choices. Its impacts are wide-ranging and often long-lasting.
Intention is the moral and strategic compass of influence. Making your intention explicit, ethical, and stakeholder-centered improves both the legitimacy and effectiveness of influence efforts. Profound influence can be a force for deep, durable positive change — cognitive, behavioral, institutional, and systemic — when designed responsibly. Its power requires commensurate ethical care: clarify who benefits, center participation, monitor impacts across time, and remain ready to course-correct. Done well, profound influence doesn't just change choices; it changes the conditions that shape future choices.





