Friday, May 26, 2017

Digging into Three "P"s in Running Digital Organizations

Assessing organizational personality, managing company performance and maximizing business potential are important digital management scenarios to catalyze digital transformation.

Digital transformation represents the next stage of business maturity which will improve how the enterprise works and interacts with its ecosystem, with the customer at the center of its focus, information as the lifeblood, and innovation as the new muscles. Due to the “VUCA” nature of digitalization, the business complexity is unavoidable, companies that are skilled at running a high-effective digital organization can gain advantages by pushing the boundaries of a more complicated business mix, building coherent organizational capabilities, and digging into three “P”s, for running high-mature digital organizations.

Personality: Organizations have personalities in the same way that an individual does. In many ways, the organization is a reflection of the personality of its leaders or managers. Because organizations look to and talk about and mimic their organizational managers and leaders. The spirit of the organization comes from the top, but the first line/middle-level managers also have a lot of power to influence the environment quickly and substantially. Each organizational personality type has its own pros and cons. An “introvert” organization is perhaps information-driven, able to “think” more, and respond to its environment intelligently. An “extrovert” organization is more action oriented based on the leaders’ "Go do it" style. Every organization has a story: A set of beliefs, values, myths, history, and judgments about the inner world of work, and the external environment around them. Whether at an individual or collective organizational level, what the personality assessment measures are the underlying motivational drivers that drive work focus, decision-making style, relationship to norms, time and change, etc. Together these patterns ultimately drive behavior, actions, and performance.

Performance: Performance is a result of how well the organization achieves its business goals, or how well a manager engages in developing an employee to make a certain accomplishment. A robust performance management system needs to be designed with end users in mind, more output-driven, not process-driven; create synergy and optimize overall organizational maturity. Performance management is not just about winning but in pursuit of excellence. It is important to streamline performance management scenario by simplifying systems, processes, objectives and share ownership, and follow with amplified group and organization’s achievements that each one of them cannot achieve on their own. Winning and excellence are superb words for people who work very hard to achieve their goals and be competitive, and in the scope of the organization, the fundamental business goal is to pursue operational excellence and achieve high-performance business results.

Potential: Performance keeps the lights on, and potential leap the individual or the organization to the next level of the growth cycle. All ambitious businesses strive to unlock their business creativity and unleash their full digital potential. It includes establishing a business climate that encourages creativity, and it also means investing the time and resources to develop domain skills in people and effective collaboration in groups. Helping people recognize when they are being creative shows them what you're expecting from them when you ask them to be "creative." Also, create an interactive environment with customers. Business Creativity" must be something to do with the customers, create an interactive environment with customers, so that you can reverse engineer from customer to a creative product. Without innovative leadership, creativity is sporadic rather than integrated into the thinking and activities of the organization.  it needs to be truly spread throughout organizations to maximize the collective business potential.

Assessing organizational personality, managing company performance and maximizing business potential are important digital management scenarios to build up a positive business working environment, foster trustful relationship, enforce relentless communication, seamless collaboration, encourage creativity, pursue excellence, to improve digital business maturity.


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