Both approaches have their strengths and limitations, and they are often used complementarily to provide a more comprehensive understanding of social phenomena.
The main differences between qualitative and quantitative sociology lie in their objectives, methodologies, and types of information they use:
Qualitative Sociology: Sociology is the study of human interaction, usually within the context of organized groups, communities, or societies. It aims to explore the meanings, experiences, and perspectives of individuals and groups. It seeks to understand the social world from the viewpoint of the participants. It focuses on understanding social phenomena through in-depth, detailed descriptions and interpretations. It often involves methods such as interviews, participant observations, and analysis of texts and documents. It relies on non-numerical data, such as words, images, and objects. The data is often rich and detailed, providing insights into complex social processes and interactions.
Quantitative Sociology: It seeks to identify patterns, relationships, and causal connections between variables. It often aims to generalize findings to larger populations. It uses statistical and mathematical techniques to analyze numerical data. Common methods include surveys, experiments, and secondary data analysis. IT Uses numerical data that can be quantified and subjected to statistical analysis. This approach allows for the measurement of variables and the testing of hypotheses.
It’s important to apply sociological discipline to cultivate the culture of creativity and develop a suitable and hybrid (physical + virtual) environment for stimulating and measuring originality and creativity and scaling the business innovativeness into differentiated business competency. Both approaches have their strengths and limitations, and they are often used complementarily to provide a more comprehensive understanding of social phenomena.
0 comments:
Post a Comment