Thought-listing provides a way to empirically measure argument strength based on the cognitive responses and agreement/disagreement it generates in an audience.
Thought-listing is a technique used to assess an audience's cognitive responses to persuasive messages and measure argument strength. It involves having people list all their thoughts after reading an argument. Thought-listing can be used to evaluate argument strength:
In the thought-listing procedure, participants are instructed to carefully read arguments and then list all their thoughts. These thoughts are then content analyzed and categorized. After coding the thoughts, a profile is created for each argument in terms of the number of favorable and unfavorable responses it elicited.
The thought-listing approach essentially profiles the audience's overall agreement with the argument by calculating the ratio of positive (agreeing) over negative (disagreeing) cognitive responses. The validity of cognitive responses as indicators of argument strength has been considered empirically well-established in persuasion research.
Thought-listing allows researchers to assess argument strength from the perspective of recipients' cognitive responses, rather than just the logical structure of the argument itself. While thought-listing is widely used, it can have limitations in certain contexts, like with non-adult populations or sensitive topics. Alternative scales have been developed to assess perceived argument strength in such cases.
Thought-listing provides a way to empirically measure argument strength based on the cognitive responses and agreement/disagreement it generates in an audience, rather than just evaluating the logical structure. This aligns with how arguments are processed in real-world persuasion contexts.
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