Planning Visualization

It is an effective planning & communication tool to help the organization make the seamless transformation from “as is,” to “to-be.”

Change can be an opportunity, but at the end of the day, it needs to be all about moving the organizational numbers upward and taking the logical steps to achieve calculable results. Creating a journey map that connects current experiences with future aspirations involves several key steps.

Here’s a structured approach to help you visualize and plan this journey effectively:

Define Current State: Identify touchpoints, and list all the current interactions users have with your product or service. This could include website visits, customer support, or in-person interactions. Gather data, and use surveys, interviews, or analytics to understand user experiences, pain points, and overall satisfaction. Highlight users' feelings at each touchpoint to identify areas of frustration or satisfaction.

Visualize Current Journey: Create a current journey map; use a flowchart or diagram to represent the current journey. Include stages such as awareness, consideration, purchase, and post-purchase. Highlight Pain Points: Mark areas where users encounter challenges or obstacles.

Define Future State: Describe what an ideal experience looks like. Consider improvements, new features, or services that could enhance the journey. Set goals, and identify specific objectives for the future journey, such as increased user satisfaction, reduced friction, or enhanced engagement.

Map Future Journey: Create a future journey map; design a visual representation of the future state. Include new touchpoints, improved interactions, and emotional responses.

Incorporate Innovations: Highlight any technological advancements or changes in strategy that will be implemented.

Connect Current and Future Journeys: Identify gaps; compare the current and future journey maps to identify gaps and opportunities for improvement. Develop action steps; outline specific actions that need to be taken to bridge the gap between current and future states. This could involve training staff, investing in technology, or redesigning processes.

Implement and Monitor: Implement changes; begin executing the action steps identified. Gather feedback; continuously collect user feedback to assess the effectiveness of changes. Regularly update the journey map based on new insights and evolving user needs.

It is an effective planning & communication tool to help the organization make the seamless transformation from “as is,” to “to be.” Business architecture needs to define the following components. By following this approach, you can create a comprehensive journey map that connects current experiences with future goals, ultimately improving user satisfaction and engagement.

Posted in: Digitalization,Execution,Strategy