Innovation happens at the intersection of people and technology. Thus, people-centricity should be another critical component in the innovation playbook.
Human-Centered Design: Human-Centered Approach is that design starts with understanding human needs and capabilities, ensuring the end results are understandable, affordable, and effective. This involves continual interaction with the people who will use the results.
The Need for Human-Centered Design: It is important to reverse the trend where technology is more important than people to ensure technologies are designed with people in mind, more humane, more collaborative, and more beneficial to the needs of people, societies, and humanity.
Symbiotic Relationship: The goal is a symbiotic relationship between people and technology, where design starts by understanding human needs and capabilities, only using the technologies that are appropriate to empower people. Teams composed of people and technology can perform better than they could do unaided, with more pleasure and satisfaction.
Innovation happens at the intersection of people and technology. Thus, people-centricity should be another critical component in the innovation playbook. Traditional organizations are process-driven, but digital organizations are people-centric. One of the key determinants of whether an organization can move to new digital structures is the development level of the people. The management needs to clarify the concept of what the people-centricity means to their organization, where, and to what extent it is real, as well as how to take initiatives, and who their ideal workforce is to lead the change they would like to see.
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