Sunday, June 25, 2017

The “Push & Pull” Forces of Digital Transformation

You are motivated to keep moving forward via a necessary “push,” and inspiration is the “pull” factor for the continuum of motivation.

Digital is fluid, digital is also complex. It becomes complex if things do interact, particularly in the case of "nonlinear" interaction, interdependent relationships, and hyper-connected business association. You can't separate things properly, and often you cannot predict the actual effect of interaction straightforwardly. Therefore, running a high-performance digital business is no longer a single dimensional effort to applying the cool technologies or focus on short-term profitability only, but a multidimensional pursuit to embed digital into core business processes and build differentiated business capability. It is about how to leverage the “push & pull” business forces to adapt to changes and orchestrate a full-fledged digital transformation.

Organizations have to push themselves out of the comfort zone, but also pull all critical business elements to form the unique business competency: Compared to the considerably static industrial age, digital means the increasing speed of changes and exponential growth of information. Organizations today can no longer just react to the dynamic business environment without building change as an ongoing organizational capability. Organizations today need to constantly “push themselves” out of the comfort zone to improve the business and seeing change as an opportunity while keeping a holistic overview of the business are the core messages of the digital transformation. The digital paradigm shift is inevitable, to achieve such a state of effortless digital flow and dynamic balance, they also have to pull both hard and soft business elements together to build the differentiated business competency. So the organization of the future starts with a changing nature. The digital business dynamic allows the organization to morph as the business conditions and organizational capacities change to allow a better fit for the purpose. And organizations can make a leap from “doing digital,” to “going digital,” and “being digital.”
Push/encourage talented people to "think in bigger boxes,"also pull the great ideas over to the innovation pipelines and build a strong innovation ecosystem: It’s crucial to build a creative working environment in which people are encouraged to learn and share. The real power of digital business comes from the innate appeal of interacting socially and intellectual stimulation that people derive from sharing what they know, expressing opinions and learning what others know and think, and great ideas can flow freely via breaking down silos and robust business processes and flexible organizational structure. With the fast pace of changes, none can sit back and merely respond passively. For every thorny or emergent problem, push for multiple solutions, take the time to look at every situation from multiple points of view (customer POV, supplier POV, management POV, etc), pull all necessary business resources to develop innovative business solutions.

You are motivated to keep moving forward via a necessary “push,” and inspiration is the “pull” factor for the continuum of motivation: Push” or “Pull,” which one is more effective for motivation? Business leaders and professionals today should be inspired to take advantage of today’s digital convenience to explore talent potential and get motivated to achieve their professional goals and collective business goals. Motivation is the personal needs of each one and it is different according to personality and culture. Motivation usually has two elements of “push and pull” factor. You are pushed to get out of the comfort zone, and inspiration is the pull factor in the continuum of motivation. You are motivated to move away from something because it is painful and also move towards something which is inspiring. Inspiration is something that elicits awe or admiration that can also motivate you to action. From a talent management perspective, motivation can be either the carrot or the stick. Motivation is the additional urge to get something done. The only one who can motivate you is you. You have to have the desire and be willing to challenge yourself to be all you can be.

Digital organizations are organic, alive, holistic, vibrant, energetic, responsive, fluid, and innovative, in a relationship with its environment dynamically, and above all enhances and supports the dignity of the creative human spirit. Through all necessary “push & pull,” “bend over,” and “stretch out,” the organization can strike the right balance and achieve the premium state of the business such as high performance, responsiveness, fluidity, innovativeness, intelligence, and people centricity.


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