To digitize businesses and unlock business potential, it's important to leverage design thinking for improving business maturity from functioning to firm to delight.
Design Thinking, Imagination, Creativity
Design Thinking and Innovation Digital is the age of options, it provides the opportunity to think of a new way to do things. It forces digital leaders to get really creative on how they could leverage design thinking to architect and implement changes and how they handle the investigation of developing innovative business solutions in a structural way. Design becomes a strategic business driver equal to business and technology. In practice, many legacy businesses come with a legacy mindset, the old way to do things, lack of vision, passion, motivation, and talent to stimulate design thinking and spark innovation. In reality, very few companies can arrive at the top level of design maturity. To digitize businesses and unlock business potential, it's important to leverage design thinking for improving business maturity from functioning to firm to delight.
Design Thinking and Imagination Being able to become innovative to achieve the “art of possible” is being able to apply design thinking to create new things based on the business or customers’ needs. Fundamentally, design is a creative process of turning imagination into reality. There are architecture imagination, practical imagination, as well as aesthetic of imagination, which need to be leveraged in design scenario for creating new products or services to delight customers.
Practice the “Art of Possible” by Leverage Design Thinking Creativity is the most needed skill in the 21st century because digital is the era of innovation. Creativity is both innate and a skill. Developing creativity requires both internal motivation and self-awareness. Being original and being yourself is the first step, breaking down the convention thinking box, and practicing out-of-the-box thinking is one of the mental activities to stimulate creativity as well. Here is the further understanding about the multifaceted creativity.
Design-Driven Innovation Nowadays, innovation has many flavors, from open innovation to a systematic approach; from customer-centricity to technology breakthrough. Here comes design-driven innovation.Design thought has stages of maturity: From design-by-default, where design just happens and design is dictated by status quo policies, procedures, tools, and old mindsets, to design –by-practice, where design becomes the key ingredient of innovation strategy, and design-driven innovation has been supported by cohesive business capability, well-tuned business processes and high-skilled talent teams with open mind working at creative business environment.
Shape a Design-driven and People-centric Digital Organization Digital makes a significant impact on every aspect of the business from people, process to technology both horizontally and vertically. In reality, different organizations are at different stages of the business maturity life cycle, strive to move up their maturity from functioning to firm to delight. The digital era upon us is about people. Therefore, organizations need to get deeply immersed in designing, developing and delivering great products or solutions to make their customers smarter, more productive, collaborative, and delightful. Focusing on customers’ need and what the market is moving toward should be a reasonable path to pursue innovation and shape a design-driven and people-centric digital organization.
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