Wednesday, January 17, 2018

Five Stages of Digital evolutionary ecosystem

Don’t rest until you’ve done everything you can do to make your organization as resilient, inventive, inspiring, and accountable as it can be.

Digital is the new paradigm shift to deeply connect the business with the natural ecosystem. The digital business ecosystem is dynamic, nonlinear, expansive, and complex. Digital makes the business flatter and the world smaller because of its very characteristics of hyper-connectivity and interdependence. Digital management also needs to shift from linear and reductionistic to nonlinear and interdisciplinary for dealing with the new “VUCA” digital reality. Therefore, digital leaders today must frame the bigger thinking boxes and approach problems via multidimensional lens, technically, scientifically, holistically, and culturally. They need to understand the five stages of the digital evolutional ecosystem in order to lead innovatively and progressively.

Exploring: Digital disruptions are inevitable, and digital transformation is unstoppable. It is the transformation that is reshaping our thinking and recasting the way we view ourselves, the systems of which we are the part of the environments. The goal of change or digitalization is either for innovation or improvement, to riding above the learning curve via pre-contemplation, contemplation, preparation, strategic planning, process, actions. Many organizations are at the stage of experimenting and exploring the new opportunities to grow business and better ways to do things. The emergence of potential opportunities for exploiting digitization is likely to follow a nonlinear pattern as the pervasiveness of an organization's digitization journey increases. The business pioneers cross the industrial sectors are blessed with intuition and risk-taking attitude, they can practice out-of-the-box thinking, introduce new business concepts, develop cross-functional platforms, systems, and procedures for efficient use of natural and human resources. Intuition is the key to business innovation. Ultimately, these companies would grow into digital leaders who can set the trend for changes and lead digital paradigm shift. In systems terms, transformational change often comes from outside and the good businesses will always be seeking and embracing the influences beyond their own company which is just the digital switch of the entire business ecosystem. They are experimenting, exploring, learning the lessons, and developing the best and next practices for reaching the next level of digital adaptability.

Expansion: Digital is about hyperconnectivity and interdependence. The digital ecosystem is dynamic, hyperconnected and expansive, it expands when the components broaden their community scopes and consume all sorts of resources, and the digital business territories blur. The most successful organizations have a very clear vision and understanding of why they exist and the value they bring to customers and the very reason for digitalization. However, for many, the ecosystems have evolved without much attention or planning. To effectively respond to the digital dynamics, companies must begin thinking about ways with strategic planning to broaden their ecosystems and revenue streams while becoming more responsive and scalable. The highly scalable digital organizations can expand and amplify its influence with the ability to co-create and amplify innovation in a digital ecosystem -treats customers, channel partners, suppliers, and industry ecosystem participants as active agents who have permission to combine the modular capabilities exposed in a platform to create new experiences and expand its impact.

Coopetition: Competition has different connotations and meanings in different situations or context. In biology, competition is part of the natural dynamics of life. It means the cutthroat struggle for the life's essentials. It is part of the genetic bias of every living thing in nature as a survival-seeking mindset. However, when the world moves up to the more advanced digital era, many digital professionals also reach up to the high level of Maslow’s pyramid of need, from surviving to thriving to self-actualization. Collectively, it is also the time to step into the new hybrid era of coopetition (cooperation + competition). With today’s digital hyperconnectivity and interdependence, say, organizations are competitors to take the market shares in the same geographical territories, but the partners to co-solve some common challenges in the industry. Over time things change, we humans are developing, growing, competition and choice are part of that process. The goals of competition can be bad and the competitive arena can produce a myriad of negative externalities, but competition can also lead to enhanced quality of life through innovation and progress. The real issue is the motivation or purpose behind the competition. Competition, in and of itself, is not inherently bad. Competition between ideas and values drives social progress.

Renewal: Today’s technology enables companies to leverage their various environments, or ecosystems, to chase innovation and accelerate performance. Digital is the new age paradigm associated with deep ecology - the digital organization is more like the living things with self-adaptable and self-renewal capability. Digital organizations are like the living systems that can self-renew in striving to become high-performance businesses. The digital transformation is now spreading rapidly to enable organizations of all shapes and sizes to reinvent themselves. To understand the business or the world as a complex adaptive system requires an understanding of how the things have come together, being 'built.' Either at the individual or the organizational level, to self-renew and create a positive change tomorrow, you need to start today understanding self. Not knowing yourselves as best as you can, how can you do any change and aim for a positive change? And how can you continue innovating for the community to thrive? There are no shortcuts to getting to that state, it takes holistic understanding, fluid structure, and a real commitment to getting there. Digital organizations need to emphasize participation, relationships, communication, and realize that organizations will need to renew themselves periodically to cope effectively with change and have a fluid structure that responds effectively and makes an impact on the hyperconnected digital ecosystem.

Maturity: To reach the high level of digital maturity, an organization of today or the future needs to be organized in such a way that it is a part of the modern world. In other words, it cannot be organized using the outdated or mechanistic paradigm that resulted in bureaucracies. Digital organizations are all about information savvy, adaptation, people-centricity, high-performance, and speed. High mature digital business can provide a more intensive and creative working environment enabling the organization to get all the right people with the right capability in the right position to solve the right problems from right angles all at once, and ultimately achieve high-performance business results and maximize the full digital potential. It can create the synergy for desirable emergent property under the high-mature digital ecosystem via participation, relationships, and communication. Don’t rest until you’ve done everything you can do to make your organization as resilient, inventive, inspiring, and accountable as it can be.

An organization of today or the future needs to be organized in such a way that it is a part of the modern world. A business ecosystem is just like the natural ecosystem, first, needs to be understood, then, needs to be well planned, and also needs to be thoughtfully renewed as well to move up its maturity from one stage to the other stage with the four seasons of changes and the steadfast speed.


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