Design thinking reflects the emergence of an accessible thought framework, a holistic, flexible and creative way of setting goals and putting strategies into place to achieve genuine innovation.
Digital is the age of innovation. And innovation is what leads to differentiation. There are many ways to differentiate and, therefore, there are many ways to pursue innovation. Digital Master refers to those high-performing, highly innovative and high-mature (less than 15%) digital organizations; at the individual level,
Digital Masters are those cross-generational digital professionals who are equipped with advanced digital minds and build a unique set of digital capabilities. Talking about innovation is not new nowadays, everybody, every organization now is talking about innovation. It's been at or near the top of the business or economics agenda for a long time. However, there is a lot of confusion about innovation and there is no magic sauce to guarantee its success. Innovation is not serendipity, but a discipline.
Design Driven Innovation
Design-Driven Innovation Nowadays, innovation has many flavors, from open innovation to a systematic approach; from customer-centricity to technology breakthrough. Here comes design-driven innovation.
Three Principles of Design-Driven Innovation Design thinking reflect the emergence of an accessible thought framework, a holistic, flexible and creative way of setting goals and putting strategies into place to achieve genuine innovation. The strategic objective of design thinking is a people-centric and iterative process to truly understand what customers need, how to improve their experience, help the business orient itself towards those needs in order to achieve strategic business goals effortlessly. Here are three principles of managing design-driven innovation.
Design Thinking and Innovation Digital is the age of options, it provides the opportunity to think a new way to do things. It forces digital leaders to get really creative on how they could leverage design thinking to architect and implement changes and how they handle the investigation of developing innovative business solutions in a structural way. Design becomes a strategic business driver equal to business and technology. In practice, many legacy businesses come with a legacy mindset, the old way to do things, lack of vision, passion, motivation, and talent to stimulate design thinking and spark innovation. In reality, very few companies can arrive at the top level of design maturity. To digitize businesses and unlock business potential, it's important to leverage design thinking for improving business maturity from functioning to firm to delight.
Design-Driven Digital Organization Modern organizations have their own sophistication with silo functions, the sea of information, and the pool of talents. Design = forming human-made products or services to be pleasing and preferred by people. Design lifts up the organizational maturity from functioning to firm to delight.
Practice the “Art of Possible” by Leverage Design Thinking The essence of innovation is made of trying the combination of known things to create something novel or figure out a better way to do things. Highly innovative organizations improve their design maturity from design-by-default (design just happens and is dictated by status quo policies, procedures, tools, and old mindsets) to design –by-practice (design becomes the key ingredient of innovation strategy, design-driven innovation has been supported by cohesive business capability which underpins by fine-tuned business processes and high-skilled talent teams at a creative business environment). Highly innovative organizations pursue proactively "the art of possible" by leveraging design thinking and tapping the power of emerging digital information technology.
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