Three Principles of Design-Driven Innovation

Organizations need to get deeply immersed in designing, developing and delivering intuitive products or solutions to achieve people centricity.

Design thinking reflect the emergence of an accessible thought framework, a holistic, flexible and creative way of setting goals and putting strategies into place to achieve genuine innovation. The strategic objective of design thinking is a people-centric and iterative process to truly understand what customers’ need, how to improve their experience, help the business orient itself towards those needs in order to achieve strategic business goals effortlessly. Here are three principles of managing design-driven innovation.

Design thinking is not a process, it is a collection of principles, methodologies, talent, and practices: Designing robust systems, methodologies, and tools that enable the organization to shape winning concepts on the consistent base is a prerequisite for sustainable business advantage. Design thinking as a methodology, intends to loosen-up business planning process and legitimize less regimented tactics, open to a multitude of inputs and influences. Rather than focus on single methods, there are choices of tools or methods appropriate for overcoming challenges. Customizing tools and methods for challenges will always yield more desirable outcomes. Design thinking is a practice by a team with broad expertise across a range of disciplines. It takes a fairly interdisciplinary personality type to be interested in design-driven innovation. It’s important to set principles and share knowledge that will help to raise design thinking from an inwardly focused semantic argument to the highly recognized professional discipline.

The strategic objective of design thinking is to understand what your customers need: Design is largely considered a byproduct of solid engineering discipline with an artistic touch. Design-driven innovation need to be customer-centered, foster better ways that applications can perform and optimize every touch point of customer experience, leverage design thinking and tools to advance business objectives and develop intuitive products and services for tailoring customers’ need from functioning to delight. The best way to design delightful products and win customers’ hearts is to hide the complexity of technology; what is left visible to them should be intuitive and easy-to-use products or services for improving their productivity. It requires a design-driven, cross-functional paradigm and cross-domain disciplines, also figuring out ways to make people involved in design, prototyping, and implementation processes. Strategic oriented designers are excellent problem-solvers who demonstrate in-depth business knowledge, technical expertise, and a rich understanding of users for coming up with innovative and compelling products or services.

Design-driven innovation is a teamwork: There are many changes in an organization to master design work, The point is how to create a business environment for inspiring design thinking, creativity, flexibility, team-work, and risk intelligence. The construct of a design-driven innovation game allows the open-mindedness brainstorming. Design thinking is a teamwork via collaborating, clarifying, building on each other's ideas, discovering nuances and unexpected relationships, using the diversity of ideas as a rich source of connectivity and relationship, to harness all the spontaneity of interaction the group is capable of and provoke breakthrough thinking to arrive at creative outcomes that would be otherwise very unlikely. The design-mature teams or organizations work collaboratively and competitively in making things likable and deliver them continually. By collaborating as a cohesive team, new insight crops up all the time through the efficient feedback mechanism to get into better design and make continuous deliveries to customers with consistent quality.

The digital era upon us is about people. Therefore, organizations need to get deeply immersed in designing, developing and delivering intuitive products or solutions to make their customers smarter and delightful; make their employees highly productive and collaborative, Design does need more recognition as thinking and problem-solving process. Design Thinking is very reliable at producing valid and customer-centric business solutions.

Posted in: Innovation,Principle/Practice