Thursday, December 29, 2016

The New Book “100 Creativity Ingredients” Introduction Chapter 5 Motivational Ingredients

By manifesting creativity from an individual endeavor to a team activity and a collective effort, the horizon of creativity is expanded.

Creativity is a function of imagination, knowledge, psychology, activities, and evaluation. Creativity has many forms and manifestations. Take the standpoint that creativity has its starting point within an individual. Creativity can manifest in a collective environment as well. While the individual contributions provide the “building block” of creativity, it is the collective consensus on what to do with them that is exciting. The motivation for innovation is not just because it would make work better. It’s because of the need, the urgency, the competition, the acquisition of some new capacity that creates the difference between “should” and “is.”

Motivation: Self-motivation is a significant component in the expression of creativity. While we each have the enormous creative capacity, our willingness to exercise and express it becomes more complicated. Motivating requires giving someone a “motive,” usually self-interest along the line. In order to build a culture of creativity, in an organizational context, it’s important to develop the process of the corporate pulse that identifies where the purpose/passion/motivation/commitment of the organization lies, and who embodies it. A desire mind is a necessary element of motivation to transform inward driven creativity into outward driven innovation. The purpose is the greatest motivator; a deep desire to make the world a better place and fueled by a sense of gratitude and responsibility that compels you to stay committed.

Mix: Creativity has a language, but it is altogether different from the one found in the business environment. There is an idea of “productive friction” and “creative tension” via building an innovative team with mixing cognitive differences, personalities, skills, or capabilities, as the way of encouraging and instilling a creative environment. The challenge for organizations is to manage its portfolio of relevant cross-border strategic synergies and organizational interdependence with the appropriate mix of enabling organizational elements (people, process, and technology), engaging digital talent in innovation and balancing creativity and efficiency, innovation and standardization.

Push and Pull: Good ideas are multidimensional, so execution also needs forces of both “push and pull.” People need permission to push ideas around an organization without the fear of failure and without the need to deliver against a short-term narrow-focused objective. It is also critical to pulling the resources to build an innovation nurturing work environment. The bottom line is, for any company to succeed in innovation, it is essential for the entire company to be pulling in the right direction, and people need to be empowered to push ideas forward. Innovation dilemmas can only be solved by strong innovation leaders who understand these challenges and work to build a digital-ready organizational culture and structure to eliminate barriers and mind gaps and open the new chapter of innovation blossom.

From creativity starting within an individual to the point where it becomes external to them, it cannot be identical from one person to another. Any by manifesting creativity from an individual endeavor to a team activity and a collective effort, the horizon of creativity is expanded, it converges with the concept of innovation that is the management discipline to transform innate ideas and achieve its business value.


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Allison Keller's 100 Creativity Ingredients is a must-read for any creative person. With each chapter focused on a particular element, the book has the potential to help readers think of fresh ways to approach their creative process. There are 10 chapters in all, divided into five sections: Motivational Ingredients, Visual Ingredients, Materials Ingredients, online dissertation writing Ingredients, and Actions Ingredients.

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