Saturday, December 15, 2018

Running a “Programmable” Future of Digital Organization

Organizations of the future are increasingly exhibiting digital characteristics in various shades and intensity, but it is programmable, to a certain degree.

Reimaging the future of business is exciting, but investigating the different path for unlocking business performance takes strategy, methodology, and practice. The multidimensional digital effects provide impressive advantages in term of the business speed, the abundance of information, and the quality of the digital workforce. The future of digital organization needs to be non-stop, instant-on, adaptable to change, open to new knowledge, informative and innovative. The future of the digital organization presents the programmable capability which enforces adaptability, exhibits the willingness and ability to learn and then applies those lessons to succeed in new situations and makes a leap of digital transformation.

Real-time: The pervasive digitalization means “reduced time to information and knowledge.” The power of information is to enable the business with real-time insight across the organization in ways never possible before, for making timely decisions and responding to changes accordingly. The purpose of running digital businesses today is to amplify collective human capability, develop the organizational capacity and build the unique business competency. Digitization has triggered a transformation across each of the business areas such as strategic planning, operation, innovation, change management, talent management, and customer relationship management, etc, resulting in business benefits as well as transformational challenges. With these real-time business insights refined by information and unprecedented convenience brought by advanced digital technologies, digital organizations acquire the ability to reprogram themselves, reshape products, services, and improve customer engagement, with the goal to run an adaptive digital organization.

Participation: The emerging digital era means flow - information flow, idea flow, mind flow, and it has its own dynamic which is a state of constant flux. The emerging digital technologies such as social platform provide a flexible way to learn, share and collaborate. A digital organization builds up a momentum that draws creative contributions from the participants that they did not previously conceive or understood they were capable of. It’s about people brainstorming together to reinvent a programmable digital business through collective creativity and effort. A high-responsive digital organization should lead the way to lift one foot and shift the organizational structure more into participative models that better support the quantum leap in speed we are experiencing. The future of the organization is fluid, flexible, informative and autonomous. Real-time sharing, transparency, active listening, two-way trust are crucial ingredients in the wisdom of the team. The collective creativity based on proactive participation in the digital organization is not just a sum of creative pieces; but a more meaningful achievement for problem-solving, continuous improvement or breakthrough innovation.

Personalization: Digital is the era of people and options, empathy, or simply put, "personalization." The digital organization is more like the living thing with its unique identity and strength, in part because ways of doing business and customer expectations both tend to be more flexible than the siloed industrial age. Thus, running a programmable digital organization with greater personalization leading to a better understanding by designing tailored applications or solutions to tailor the customers' need. In fact, providing the personalized services or solutions to its customers become the new normal for running a digital organization.

Organizations of the future are increasingly exhibiting digital characteristics in various shades and intensity, but it is programmable, to a certain degree. The more effortlessly you can align, integrate, harmonize, and optimize the important business factors inside an organization, the closer you can accelerate performance and lead changes. Building an ideal digital organization won’t happen overnight, it takes planning, experimenting and scaling up.


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