To stay competitive, companies must go beyond experimenting with digital and commit to transforming themselves into a highly innovative design-driven digital powerhouse.
The emergence of potential opportunities for exploring digital is likely to follow a nonlinear pattern with the faster speed and pervasiveness of information technology. Going digital is about discovering the unique path to take the adventure for reaching a well-defined vision by exploring new possibilities, experimenting with better ways to do things, refining information into business insight, and developing the unique business competency.
Experimenting is one of the most critical steps in design, innovation and creative problem-solving: Experimenting usually means trying something that has never done before. Many leading organizations are in the state of introducing new business concepts, experimenting with something now, advocating design thinking, encouraging creativity and exploring better opportunities to pursue business growth and improve organizational maturity. Experimenting isn’t equal to making some random effort, organizations should take a structural approach to experiment because it’s one of the most critical steps in building innovation competency and shaping a design-driven business. Innovation is a creative process that often leverages intensive information and technology to experiment with alternative ways to solve a real or potential problem of an organization or a society that breaks with the current standard and has technical and economic feasibility. Thus, for those who are trying to solve thorny problems, they may find the problems evolving as they try different solutions. They can deepen the understanding of issues by experimenting and improving, apply creativity in a recursive way for exploring alternatives, studying the choices and selecting the best possible implementable solutions.
Experiment with the new way to engage employees, delight customers and evolve business partners: Digital is the age of innovation. The definition of innovation is just so simple, to gain benefit by doing something different. Running a digital organization means innovation, customer-centricity, and employee engagement. Organizations large or small have to experiment with a better way to communicate, collaborate, inspire design thinking, encourage creativity, optimize the ccustomer experience and become people-centric. Because digital transformation efforts need to be undertaken as the means of getting to a set of the well-defined and differentiated capabilities to build a people-centric organization. Business leaders and professionals need to change the mentality about “we always do things like that” mentality, assume that every problem has multiple solutions, always explore different choices, follow the simplicity principle, ask themselves and others for “three ways we might address this issue.” Push for different solutions by pulling the necessary resources to experiment with different ways and discover new possibilities. A digital organization is a living business in the relationship with its environments, customers, suppliers, shareholders, and above all enhances and supports the creative human spirit by connecting, discovering, and experimenting.
Experimenting is an important step in doing innovation. To stay competitive, companies must go beyond experimenting with digital and commit to transforming themselves into a highly innovative design-driven digital powerhouse. It is about applying out-of-the-box thinking, nurturing curiosity, leverage design thinking, cultivating the risk-taking attitude, experimenting and developing cross-functional digital platforms, systems, and procedures for creative and efficient use of natural and human resources and enforcing communication and collaboration, with the goals to improve the innovation success rate, develop the culture of creativity and improve the overall organizational maturity.
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