Seeing is Believing: Three Visualization Practices to Lead Digital Transformation

Visualization helps to keep focus and master the art and science of digital management for reaching the next level of business maturity.

Digital transformation is a long journey, the path to digital can be iterative, evolutionary, revolutionary, or disruptive. Seeing is believing, one picture is worth a thousand words, all being said, the digital organization needs to be painted into the big picture, capture big insight, create effective visualization in order to enforce communication and improve manageability to catalyze large scale of changes such as digital transformation.




Visualizing information-based business insight: Visualization is the best way to really understand information contextually and present information vividly because it is in people nature to receive visual information that helps to explain and portray one or more outcomes. Although visualization might not be a new term, businesses have been building the presentation layers of dashboard or widgets, etc, for years to present information. In fact, visualization is one of the best ways to convey data and information; enables decision-makers to see a high-level view of information, and then, be able to drill down to different sublevels for capturing business foresight and operational insight. It is the very perspective to develop visualization methods which can leverage multi-factors in discovering patterns or hidden meanings. You have to be able to interpret and draw a conclusion based on what you are seeing and that often comes down to being taught how to interpret what you are seeing. The focal point now is on developing analytics and platforms that allow users to process pieces of information that’s available in its raw form, discover value and draw meaningful insight out of it. Information visualization helps to gain fresh and broader views, discover unexpected connections in its rich environment, spark innovation and improve communication effectiveness and decision maturity.

Visualize customer experience: Digital is the age of people, innovation, empathy and option. User experience is a differentiator to run a people-centric digital organization. Visualizing customer experience is the very first step for understanding what customers actually want by “living as a customer”; it’s also a critical step in developing a user experience that fits their needs. Then, a valid strategic objective and the strategy mapping allow you to understand customers further and what they value, identify gaps, diagnose existing problems and come up with better solutions. One way to gain this needed insight would be to visualize and do a map and integrate that into the customer journey map to see where the disconnects are and figure out how to best characterize that value. It is these disconnect points that will reveal opportunities upon how to delight customers and realize the business benefit. What customers generally want is a no-nonsense, fit-for-purpose, and hassle-free solution to tailor their needs, combined with as little interaction with the seller as possible. Customer-facing applications are critical at the end of the day as they generate revenue for the business. Visualizing user experience helps to provide innovative solutions that meet customers’ need by designing applications, products or services which can perform and optimize every touch point of user experience. The exceptional customer experience offers the 'WOW' concept as the necessary success factor to ensure you stay ahead of the game, particularly with your peers in business.

Visualize digital transformation and improve business transparency: The environment is constantly changing forcing the business to 'adjust.' Business leaders today need to leverage their “sense and sensitivity,” visualize the large scale of changes by looking forward, looking ahead and being proactively looking for opportunities to improve. They need to envision and share their perspective on digital transformation with vast stakeholders of the companies. Having a story in mind for either static or dynamic visualization is critical to business success from the current state to future state for enablement, improvement, accomplishments, and implementation of business strategy. The picture is worth a thousand words. Business executives today need to be in touch with business partners, customers and varying stakeholders based on a continuous fashion to head off the bigger issues and get a holistic view of the organization and management team from an outside-in look, take comprehensive planning and step-by-step actions. Visualizing changes further inspire imagination and enforce communication. Achieving visibility of digital transformation provides a pathway into process optimization and business case justification. It helps the leader become more future-oriented and discover the path to where you need to go and be persuasive to lead others toward to right direction and reach the destination confidently.

Seeing is believing. Visualization practices help digital leaders envision a big picture with information-based insight and ecosystem viewpoints to lead a smooth digital transformation at the right paces. It enables digital professionals at a different level of the organization gaining customer empathy and effectively responding to the digital dynamic. Visualization helps to keep focus and master the art and science of digital management for reaching the next level of business maturity.

Posted in: Digital Master,Principle/Practice,UX/CX,Vision