Friday, June 21, 2019

Strategize, Maximize, and Customize IT

It is important to run a business-driven digital IT organization with interdisciplinary management practices for moving the company to a dynamic, integral, and interactive digital flow.

Organizations rely more and more on information and technology; the IT department touches both hard business processes and soft human behaviors, it plays a crucial role in enabling strategy implementation and making a leap of the digital transformation. CIOs has to genuinely position IT as an integral and inseparable part of the business, develop IT that is flexible to accommodate rapidly changing business environment and reinvent IT as the trustful business partner by strategizing, maximizing, and customizing.

Strategizing IT as the trustful business partner: Many IT organizations suffer from overloaded tasks and overwhelming growth of information; encounter many distractions stopping them from laser focusing on achieving strategic goals; they only struggle to keep the lights on and get stuck at the lower level of business maturity. Thus, IT organizations are at the crossroad, either continue to be a commoditized IT service provider, but become irrelevant gradually, or strategize and reinvent themselves to become the trustful business partner. Forward-thinking organizations across the vertical sectors declare they are in the information management business, IT strategy is an integral component of the business strategy, IT leaders need to set the right priority, bring transparency and align IT portfolio management with strategic objectives of the business to achieve high-performance business results. In the digital era, IT potential directly impacts the potential of the entire company. IT leaders need to forge a close business relationship with senior executives and business managers to really understand the business strategies and plans, laser focusing on achieving the strategic goals of the business. CIOs should have knowledge and ability to demonstrate IT as strategic business competency by conveying the information-based presentation to the board and top executive teams and enforcing cross-functional communication and collaboration.

Maximizing the business value of IT investment: Due to the pervasive technology and information penetration, businesses today not just use IT a digital extension, but leverage IT across their organization to maximize the business value. They proactively invest in strategic information management solutions in order to run a smart digital organization. IT investment is expensive and IT portfolio management is both art and science to maximize business value. Before the investment is made, it’s important to identify and predict specific measurable results from the IT investment. After the investment is made, it’s also critical to managing resources, assets, and cost properly, keep track of and review upon the multidimensional business value gained from the IT investment. IT has to be an integral part of the company for driving business value. To improve IT maturity, IT value-based management needs to be driven by concepts like collaborative value or collective advantage and multi-layer ROIs. To maximize IT value, besides financial result, it’s also important to evaluate the overall business value from IT investment, such as quality, performance, customer satisfaction, and the varying matters that stakeholders consider important to them.

Customizing IT to build a people-centric organization: Digital is the age of customers, IT should reinvent itself as a customer-centric organization and perceive the IT consumerization trend as the opportunity to reboot IT as a customer champion. It is important to capture customer insight, not just get information and understand it partially. Customer-facing applications are critical because they generate revenue for the business. It’s important to leverage outside-in lens to perceive IT management from customers’ view; it’s also critical to evolve customers and business partners in IT innovation management in order to solve their problems creatively and empathetically. What the customers and clients generally want is a no-nonsense, fit-for-purpose, and hassle-free solution to their needs, combined with as little interaction with the seller as possible. Having a strong sense of how to develop customer-centric programs within the business means to build an integral and unique set of business capabilities to combine technology and business tactics. Put emphasis on customer-centric innovation. Point out that customer inquiries are not just support related, but can foster new and better ways that applications can perform and optimize every touch point of customer experience and build a customer-centric business.

IT organizational maturity is achieved via harmonized communication, strategized IT leadership, frictionless IT-business integration, effortless collaboration, and customized IT products or services to deliver maximized business value. It is important to run a business-driven digital IT organization with interdisciplinary management practices for moving the company to a dynamic, integral, and interactive digital flow and iterative business management continuum.


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